Get More Impact for Your Digital Marketing Moves in 2021

You may be reading this in December, which means you only have a few days to enjoy this dreadful year of 2020 before plunging on to a hopefully better new year of 2021. And with the coming of the new year comes new hopes and increased speculations that 2021 will be a return to a more active business environment. That means that you need to think of how you can reverse the losses you experienced in 2020 and advance your business with the new year. the question is, have you thought of marketing strategies and plans to elevate your business to the top or are you still reeling from the blows that 2020 has dealt to your business? Well, not to be a party pooper, but now’s the best time to pick yourself up, dust yourself off, leave the pity party that is 2020, and move on to better things in 2021!

So, what’s your online marketing strategy in 2021? You may realize that even in these uncertain times we live in due to the pandemic, you notice some businesses still killing it as their content has become viral, engaging consumers even if most of them are holed up in their homes, afraid that they might catch the virus if they step out and socially interact with the rest of the world. Take note though: These viral content products didn’t just come out of thin air. They are products of careful planning, agile action, and timely decisions where everything aligned – the content, the goals of the company, its voice and tone, and the interests of the audience.

So, if you have decided that this coming year will be the year your business makes a splash with your online marketing efforts, consider three strategies that have proven themselves to be effective to a number of businesses that have implemented them in the past years. Take your pick from account-based marketing, collaboration, and turning your customer base into evangelists for your business.

Considering ABM

A high-impact marketing strategy you may consider is ABM or Account-Based Marketing. This marketing approach includes marketing initiatives and programs that are personalized and highly targeted to specific accounts for your business to grow. When you implement ABM, you must treat every client or account as an individual. Thus, marketing to each accordingly will be different – no approach is the name to every individual.  The content that you use for one potential client is different from another potential client. Challenging, yes. Rewarding, yes as well. Your potential clients may feel that you really know their individual needs and concerns, so your efforts will likely put you in their favor. Measuring the success of ABM strategies can be a bigger challenge, though.

Why is measuring ABM proving to be so difficult for firms? In part, it could be due to an over-reliance on lead-based metrics making it difficult to measure the effectiveness of an account-based approach.

Marketing-qualified leads (MQLs) was found to be the second most common metric tracked in this year’s study (revenue was #1). Only 29 percent of firms are measuring Marketing-qualified accounts (MQAs), and the vast majority (57 percent) haven’t even started to measure.

(Via: https://www.demandbase.com/b2b-marketing-blog/state-of-abm-in-2020/

Stop, Collaborate, Listen, and Win!

One of the lessons this pandemic has reminded businesses is that there is, indeed, strength in numbers. When your business finds a partner that you can collaborate with, try to milk it. The benefits of partner collaboration abound – you get a bigger audience with the expanded reach of your partner’s. Moreover, costs can also be decreased because you are working with another entity that may be willing to invest financial resources for your collaborative efforts to bear fruit. Alas, a collaborator will also expose you not just to a new audience but also different perspectives and insights that you may not have considered when you were only working by yourself.

If you’re new to B2B channel partner marketing or your company is smaller, consider starting with a simpler partnership. If the partnership works out well, you can try moving up to a more involved agreement.

(Via: https://www.webfx.com/blog/marketing/b2b-partner-marketing/

Use your users to spread the word

Making customers evangelists of your business is very impactful, as they will most likely lead you to more potential customers who will also spread the word about your business, and so on and so forth. To be successful in this marketing strategy, you need to be successful in three sections: attracting customers, engaging with them, and delighting them so much that they will shout the name of your business to the high heavens. If you are considering this strategy, remember to strengthen your customer service, don’t leave your customers out in the cold, and provide them with an amazing product or service.

Unlike salespeople, brand evangelists have no self-serving reason to promote a brand. They’re not receiving a commission, and they’re not paid to advertise – They’re just passionate! Consequently, when a superfan shares the advantages of your brand, potential customers are more likely to seriously consider their recommendations.

(Via: https://brittanyhodak.com/what-is-a-brand-evangelist/

 

Get in touch with us for more strategies on high impact online marketing moves.

The article Get More Impact for Your Digital Marketing Moves in 2021 is courtesy of ASGM

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/digital-marketing/get-more-impact-for-your-digital-marketing-moves-in-2021

Making Your Online Marketing Pitching Work

Depending on where you live, you may have already been working from home for at least eight months now. With the cases of COVID19 skyrocketing every single day and the best-case scenario for the release of the vaccine still weeks away, it may be safe to conclude that we will still be spending the remaining weeks of 2020 and even the start of 2021 working in our pjs, in the comforts of home. If that is the case, then you may already be a master in the art of presenting anything and everything, from monthly reports to marketing pitches, right? Right?

Or maybe you are still finding this entire scenario ridiculous and long for the days when you can see your boss or your prospective client face-to-face when you are throwing some ideas to them on how to effectively market their businesses online. Do not worry though, because you may not be alone in that. So many marketers, especially those employed by agencies are more at home with the practice of wooing clients by pitching to them in person. Gone are the days of firm handshakes, casual small talk, and after meeting drinks with teammates when you get to sign your client (or get a yes from your boss). Now, everything has to be done online. Hopefully, you have already found your rhythm and gotten used to it. If not, here are some tips on acing virtual pitches that should result in equally satisfying results as when you are doing in-person pitches.

The prep work

As in when you are doing in-person marketing pitches, you need to do a lot, if not more prep work when presenting pitches virtually. You need to be comfortable with the tech-related aspects of your presentation, such as sharing your screen so that everybody will see your presentation deck, as well as with troubleshooting possible tech difficulties in a virtual meeting, such as poor video, no audio, video and audio not in sync, and choppy video or audio because of intermittent Internet connection.

of course, you also need to diligently prepare the pitch itself. Map out the portions where you will be sharing your screen, when you will need to see your audience (a must in your pitch’s Q&A portion) and you need to determine the length of your pitch, obviously. There are a lot of behind-the-scenes action in virtual meetings and you cannot afford to have a bored audience who might get distracted by a family member, the antics of noisy neighbors, or even passing vehicles.

Finally, part of your preparation would be to know your audience intimately well. A lot of sensory cues are not readily available in virtual meetings, so you might miss changes in facial expression, uncomfortable noises because everybody is on mute, and body language. If you know your audience very well, you will be guided on how to roll out your pitch effectively.

Look at the demographics of where the person is likely to live, how much income she has, what her priorities are and what other types of products and services she is likely to be interested in. Knowing your customer allows you to create an online script and production that will make her feel connected to your business and likely to buy from you.

(Via: https://smallbusiness.chron.com/write-good-online-marketing-pitch-43033.html)

Practice

As with an in-person pitch, practice makes better pitches. Your pitch being a virtual one will be more of an advantage since you can record yourself rehearsing and the recording will be like the experience your audience will have on your actual presentation. In fact, do several recordings of your practice so that you can have a back-up of your actual pitch. That way, if things on your pitch day become a series of unfortunate events, then you have the option of just actually playing your recorded pitch. You can give yourself some peace of mind knowing you have a back-up when virtual sh*t hits the fan.

Plan to do more run-throughs with your team than you might for an in-person presentation. Not only does it take longer for everyone to feel comfortable with the technology, but you also want your team to be aware of what everyone ELSE on the team is planning to say.

(Via: https://u.group/thinking/5-tricks-for-nailing-your-next-virtual-pitch/)

Best practices on D-Day

On your actual pitch, make it a point to be as spontaneous and lively as possible. The format is already virtual, so the human interaction element of your pitch is already diminished. You don’t want to treat your audience to an overly rehearsed pitch that may get into robotic and artificial territory.  The suggestion above of playing your rehearsal during your pitch is just for worst case scenarios involving technical failure. It is still best for you to pitch clearly and naturally and your audience deserves nothing less.

Create bullet points to help stay on track, but don’t read from a script because that can easily come across as flat and boring. Spinato tapes his notes higher than his computer screen’s camera so he can look up to reference them during a virtual pitch without appearing too scripted.

(Via: https://www.newhope.com/branding-and-marketing/how-nail-virtual-pitch

 

Want more tips on effective online marketing? Send your concerns our way.

The blog article Making Your Online Marketing Pitching Work was first published to All Systems Go Marketing

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/digital-marketing/making-your-online-marketing-pitching-work

Are You Ready to Get Into Marketing Automation?

As a marketer or in some cases, the one-man team of your business, your life is bound to be hectic. Answering gazillions of emails, having to tend to customers, and toying on some ideas to generate leads do not cover even a quarter of the things that you need to do in the name of growing your business. Thank God we are already living in the digital age and thus, there are tools and technology that should aid us by making some of these tasks simpler. But then, because everybody knows about these tools already, expectations are heightened anew, especially that of customers who feel that their concerns need to be addressed the millisecond they communicate it to a customer service professional.

Such is the double-edged sword that marketing automation entails. The tools and technology mentioned above are part of marketing automation. For example, a website visitor setting up an account in your website gets to use your website and take advantage of your products of services immediately after successfully setting up that account. No need to visit your office! No need to email (or fax if you are stuck in the 1990s) membership forms! Everything is automatic!

But as mentioned earlier, the extensive use of marketing automation technology has also spoiled all of us in the worst way possible. We get paranoid if we don’t receive a confirmation email of the purchase we finished 10 seconds ago. Were we duped? Did we visit a scam online shopping site? If we keep on hitting the unsubscribe button to an email, we don’t want to receive anymore, why do we still keep on receiving emails from the same company? Has our email been hacked?

As a marketer, you need expert degree knowledge of marketing automation. After all, these tools are available to compliment your current marketing efforts.

The pros of marketing automation

With marketing automation, we save time. tedious tasks we try to avoid as marketers get done efficiently. This is especially true in gathering information on leads. Moreover, with marketing automation, we get to take care of those leads en masse while still making each and every lead feel as though we’ve personalized our customer care efforts.

Marketing automation makes it possible to improve your marketing. You can create several processes that allow you to pinpoint and develop your leads. The software has the capability to enable you to visualize the process sequence and adapt it where necessary to make it more efficient.

(Via: https://www.techfunnel.com/martech/marketing-automation-benefits/)

The forms of marketing automation

Marketing automation comes in many forms. There’s the most common form, email marketing automation which removes routine tasks such as welcoming new customers (hi, thank you for creating an account on our website), purchase confirmation (you’ve bought five flower arrangements charged to your credit card), and re-engagement (hey, we missed you on our website for months, come visit us!) away from your to-do list as a marketer. There’s also social media marketing automation, which marketers can use in a variety of tasks, from scheduling the release of content in their company’s social media assets to giving automatic responses to users engaging with their chatbot after office hours. There’s also advertising automation, which tails (or for lack of a better term, stalks) web users into reminding them of things they have searched on websites by releasing ads of those things in the new websites the stalked user has visited. There’s also mobile marketing automation where customers receive SMS blasts in public places to “inform” them of sales and promotions near them. Finally, there’s CRM automation that is heaven-sent for marketers as if practically does what marketers are supposed to do manually – from scoring leads to sending information of these prospects to the sales team.

A good CRM program will aggregate customer data in one convenient space (often referred to as the dashboard). Marketing team members can quickly access relevant customer data such as email addresses, phone numbers, location and other demographics. They can also see where a specific lead is currently at in the sales funnel, which allows the marketer to send out relevant marketing materials to guide that lead to conversion.

(Via: https://sharpspring.com/blog/types-of-marketing-automation/)

Should small businesses get into marketing automation?

Alas, the question for SME owners. Marketing automation that is done right unfortunately doesn’t come cheap. If you have the budget, go ahead. If you don’t, it is best you save up for it. Do not dabble into those free versions of marketing automation software that might do more harm than good for your business.

A marketing automation software is not only going to house your contacts in an organized fashion, but will also let you move them through the sales pipeline, from lead to customer. With a software like this, the process can be automated– the contact can be moving from stage to stage based on their clicking and opening behavior, you only need to be alerted when they have become a “hot” lead or opportunity so that you can follow up with them.

(Via: https://www.hatchbuck.com/blog/is-marketing-automation-right-for-my-small-business/)

 

For more information on how you can make marketing automation work for you, get in touch with us.

The following article Are You Ready to Get Into Marketing Automation? was initially published on ASGM

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/digital-marketing/are-you-ready-to-get-into-marketing-automation

Facebook Ads: A Refresher

We have talked a lot about Facebook and the varied ways the platform has been used by digital marketers over time that it may take you a lifetime if you are trying to consume all the content produced that are related to these topics. Marketing on Facebook is perhaps one of the most discussed and written topics in the field of online (and specifically social media) marketing that everything about it has been analyzed and nitpicked that you might even consider it to be overkill already.

The one thing most people tend to overlook is to analyze Facebook marketing in the current business climate. Yes, we all know that Facebook Ads are the bomb. Yes, we all know that businesses spend a lot on them. But the common theme in discussing Facebook marketing is that a lot of people in the discussion still sound like they are talking in 2016. Reality check: So many things have happened since the platform’s domination.

While it is true that thousands of new users join Facebook every day, millions have also deleted their account due to data privacy and security concerns. The platform’s reputation has taken a hit since it cannot seem to shake off its reputation as a fake news mongering network. Its founder Mark Zuckerberg has been a regular guest to various senate inquiries and congress hearings. Facebook has allegedly been used by the Russians in their involvement in the 2016 elections. Amidst the pandemic this year, several big brands have launched a boycott against the platform, withdrawing millions of their ad budgets unless Facebook adapts more stringent measures on information verification. Yes, we may have to re-discuss the topic of Facebook marketing’s effectiveness in light of all of these.

So, do Facebook Ads still work?

We may have already enumerated some changes that happened through the years with Facebook, but perhaps the single-most-important event that happened to the platform that ultimately affected users is its shift from organic to paid posts. Facebook’s algorithm made it more difficult for businesses to reach their entire audience from its organic posts alone, as the platform decided to favor posts from businesses only if they are paid. In fact, a report claimed that only 6.4% of a page’s total followers will see an organic post of a business page, which leaves serious marketers who want to maximize the platform to go for paid Facebook ads.  As to the effectiveness of Facebook ads, consumers have become okay with it, as long as it doesn’t interrupt their usual experience of seeing updates from their friends, family, and social contacts. This must be better compared to YouTube users who constantly complain about how the ads disrupt their experience of watching videos.

Consumers have become more informed and savvy about the way they use the Facebook platform. And consumers have grown tired of the advertising that interrupts their Facebook experience.

(Via: https://mrgavinbell.com/facebook-ads-in-2020/)

The one ingredient of a successful Facebook Ad

If you are invested in Facebook marketing, you need to realize one thing: the platform is most successful if used as a tool to increase brand awareness. Facebook is now primarily a platform to roll out ads, not really anything else. So, while it is true that there is also engagement and relationship building between brands and customers, the most effective area of Facebook is its ability to let everyone using it knows about the existence of your business. Know that, set your expectations, and work around that fact for an effective strategy.

As businesses shift to online, dig into the holiday season and adapt to the new normals of the coronavirus pandemic, it becomes even more important to find ways to make your brand stand out. If you’ve started establishing an online presence throughout COVID-19, you’ll also want to think about how to create strong brand awareness both online and offline.

(Via: https://www.facebook.com/business/news/five-tips-to-increase-brand-awareness/#)

Know your options and limitations

Another factor you have to master to be effective with advertising on Facebook is the various ad formats and their limitations. Knowing how big and how many characters you can put in an ad would allow you to maximize the platform, lest you run the risk of ads that get chopped because you used a photo that’s too big or text that has been cut because you passed the character limit.

If you don’t keep all the above points in mind, then you are vulnerable to having your ad cropped at the wrong places. Not only would it make you look like a brand that has no clue what it is doing, but you also will not be able to get any sales if your ad looks shoddy.

(Via: https://surveysparrow.com/blog/facebook-ad-size-specification-guide/)

 

Talk to us if you want to reconsider some Facebook ad tactics you want to be implemented on your business’ marketing efforts.

The blog article Facebook Ads: A Refresher was initially seen on All Systems Go Marketing Blog

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/uncategorized/facebook-ads-a-refresher

Ready to Market in Real Time?

You have tried your hand in social media marketing, above the line marketing, below the line marketing, account-based marketing, partnerships and collaborations, and now you’re asking if you’ve exhausted all methods or if you’ve only scratched the surface. Truth be told, the field of digital marketing alone is so diverse that there are many ways of adapting so many strategies into your own campaigns. Of course, you have to remember that trying to be a Jack (or Jill) of implementing all these marketing strategies may end you up as a master of none. With that, depending on your workforce bandwidth and budget, be more discerning of which strategy or tactic you should employ for your business.

Having said that, here is another marketing strategy to consider – real-time marketing. Simply put, it is marketing that involves rolling out marketing tactics in real, or near real-time in reaction to current events or happenings in your geographical area or field of business. So, instead of executing a marketing plan that you or your team has worked on for months, your company reacts to something that has happened in your market recently, whether it’s in politics, arts, culture, or a local human-interest story by making it an integral component of your marketing efforts. Of course, there is still planning involved in real-time marketing, although the timelines set for this is much quicker. This means teams (or whoever) executing real-time marketing has to act with agility and a sense of urgency. If not, the “moment” of the event or phenomenon you (or your business is) are reacting to may already have passed, thus making your marketing move stale.

Getting real-time marketing information of your website visitors so that you will know what exact service or product you can highlight to him or her also counts as real-time marketing. That said, these efforts require a lot of resources to profile your visitors ASAP and creative and quick-witted minds that know how to turn recent events into marketing gold fast before your competition does. So, the question is, does your company have these resources ready?

The key is knowing your visitor

A key ingredient of a successful real-time marketing effort is having sufficient knowledge about your visitors. If you know their backgrounds, why they visited your site, what it exactly they are looking for, and how they are looking for it, then you have the ways of providing them with relevant marketing information that will further entice them into action, may it be to sign up for an account with your shopping site or immediately purchase your offerings.

First-party, real-time data is what sets RTM apart from older personalization marketing models. This comes from numerous sources, like tracking a user’s cursor location, or the time they spend with certain products on your app. Or visitors might be greeted on a fashion retail site by a bot asking ‘What are you shopping for today?’ The same way a human clerk in a brick and mortar store would.

(Via: https://insights.revtrax.com/the-power-of-real-time-marketing)

Can your small business hop on the bandwagon as well?

As mentioned above, there may be a need for huge resources if you want to implement real-time marketing, particularly in software that tracks customer behavior and profiles them. Of course, the dividends pay off as these companies roll out more effective messaging that their followers gobble up and share, which further raises the profile of these companies and allows them to extend their audiences even further. What smaller companies can do to also even just savor a tiny portion of the benefits would be to engage with the posts of the larger companies to call the attention of the larger companies’ audience and possibly lure them to having a look at your business.

One minute an event could be trending and the next it’s already on a downward spiral. Your company will need to be on high alert if it wants to successfully execute real-time marketing. This can include setting up Google alerts or other news alert platforms on specific topics your business may want to cover. This will help your brand be the first informed on new situations and happenings.

(Via: https://martech.zone/real-time-marketing-in-the-covid-era/)

Don’t get carried away!

Of course, since real-time marketing involves immediate reactions, you might fall into the tendency of responding to information right away without giving substantial thought to your reaction. Reactionary is good, but in a lot of cases, being too quick diminishes the careful thought you put in your actions, so careless ensue, which in some cases, merits customer dissatisfaction. Remember that while speedy is a desired characteristic of RTM, efficiency, which is reacting properly in a set timeframe) is better.

He cited the example of a customer complaining about something on social media. Things could fester if you take too long to respond. However, a quick response that isn’t thoughtful could “stoke the flame,” he said. “Finding the balance that allows a thoughtful and quick response could squash the issue while strengthening brand perception,” he said.

(Via: https://www.cmswire.com/digital-marketing/6-challenges-with-real-time-marketing/)

If you want to grab more customers for your company, check out this page.

The blog post Ready to Market in Real Time? is republished from ASGM Blog

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/social-media/ready-to-market-in-real-time

Is Influencer Marketing Dead or Just Challenged?

For a while, influencers have become one of the most important and effective marketing strategies, particularly with brands that heavily invest efforts on social media. Celebrities, thought leaders, and trend makers have become the most trusted means of getting the word out when it comes to brands.

But then, the Coronavirus pandemic happened. Influencers, particularly those engaged in travel and outdoor activities are now stifled with having to stay indoors. On the other hand, companies find it suspect to use people who can’t even go out to spread the word about their business. So, is influencer marketing dead? Not quite, but instead, there is a brewing evolution in its ranks.

More relatable, more engaging, more authentic, more effective

While it is true that influencer marketing may have started off as endorsements from celebrities – household names that have national or even international name recall, the trend these days for influencers is to be more authentic and highly engaging, qualities that may not really be expected of more popular figures who may not have the time to engage with each and every member of an online community. Those who can tap into the audience’s want for a sense of belonging are at the forefront of the evolution of influencer marketing. After all, the audience of brands nowadays has more time in their hands to engage on social media, with the current lockdown situation. Moreover, the availability of time also allows them to be more conscious of which influencers are more present and engaging than those who just post content related to the brand but do not engage with the “community”. This may be a cause of the shift towards the more engaging and relatable micro-influencers.

Brands also see other merits when it comes to engaging micro and nano influencers, such as having higher engagement and for more niche products and services.

(Via: https://www.marketing-interactive.com/analysis-looking-beyond-the-cost-of-influencer-marketing )

Diversity has become key, resulting in popularity of UGC

With the pandemic since February, another trend also rose – civil action towards equality and diversity. While movements like #MeToo already started last year, Black Lives Matters and racial equality issues became more popular this year, with even the pandemic not stopping people from taking matters into the streets. Thus, highlighting the diversity of a customer base in marketing messages is a must and no longer just some nice-to-have attribute. In the realm of influencer marketing, there is no better way to showcase diversity than to lend a voice to the users themselves. Users producing content is easy, convenient, and cheap, not to mention that it clearly reflects the diversity of the customer base of a business. With genuine users churning out reviews, tutorials, how-to’s, and other content, businesses can be revealed to not only serve a particular market segment. So, why not use it to a brand’s advantage?

Unlike Traditional marketing which is just focused at selling the products produced, UGC unlocks the maximum opportunities for the marketers, proving why UGC matters now.

(Via: https://taggbox.com/blog/user-generated-content/ )

Creativity on the rise?

Influencer marketing has become more of a challenge with the current situation. How are influencers supposed to have photoshoots and produce other exciting content when everybody is still encouraged to stay at home? The challenge now is to produce content that is still compelling despite the limitations brought about by the pandemic. That, of course, will only depend on the amount of creativity both the influencer and the brand have. Despite limited resources caused by the pandemic, influencers need to step up their game by engaging with the community and coming up with creative ways to endorse the brand.

Far from creators simply making do, within these strict confines, their innovation and creativity has soared. All around the world, we’ve seen influencers pushing their innovative methods even further.

(Via: https://martechseries.com/social/influencer-marketing/lockdown-sparked-a-new-wave-of-creativity-in-influencer-marketing/ )

Do you need expert advice on getting into influencer marketing for your business? Let us guide you through the most effective digital marketing strategies.

The following blog article Is Influencer Marketing Dead or Just Challenged? Find more on: All Systems Go Marketing BlogFor a while, influencers have become one of the most important and effective marketing strategies, particularly with brands that heavily invest efforts on social media. Celebrities, thought leaders, and trend makers have become the most trusted means of getting the word out when it comes to brands.

But then, the Coronavirus pandemic happened. Influencers, particularly those engaged in travel and outdoor activities are now stifled with having to stay indoors. On the other hand, companies find it suspect to use people who can’t even go out to spread the word about their business. So, is influencer marketing dead? Not quite, but instead, there is a brewing evolution in its ranks.

More relatable, more engaging, more authentic, more effective

While it is true that influencer marketing may have started off as endorsements from celebrities – household names that have national or even international name recall, the trend these days for influencers is to be more authentic and highly engaging, qualities that may not really be expected of more popular figures who may not have the time to engage with each and every member of an online community. Those who can tap into the audience’s want for a sense of belonging are at the forefront of the evolution of influencer marketing. After all, the audience of brands nowadays has more time in their hands to engage on social media, with the current lockdown situation. Moreover, the availability of time also allows them to be more conscious of which influencers are more present and engaging than those who just post content related to the brand but do not engage with the “community”. This may be a cause of the shift towards the more engaging and relatable micro-influencers.

Brands also see other merits when it comes to engaging micro and nano influencers, such as having higher engagement and for more niche products and services.

(Via: https://www.marketing-interactive.com/analysis-looking-beyond-the-cost-of-influencer-marketing )

Diversity has become key, resulting in popularity of UGC

With the pandemic since February, another trend also rose – civil action towards equality and diversity. While movements like #MeToo already started last year, Black Lives Matters and racial equality issues became more popular this year, with even the pandemic not stopping people from taking matters into the streets. Thus, highlighting the diversity of a customer base in marketing messages is a must and no longer just some nice-to-have attribute. In the realm of influencer marketing, there is no better way to showcase diversity than to lend a voice to the users themselves. Users producing content is easy, convenient, and cheap, not to mention that it clearly reflects the diversity of the customer base of a business. With genuine users churning out reviews, tutorials, how-to’s, and other content, businesses can be revealed to not only serve a particular market segment. So, why not use it to a brand’s advantage?

Unlike Traditional marketing which is just focused at selling the products produced, UGC unlocks the maximum opportunities for the marketers, proving why UGC matters now.

(Via: https://taggbox.com/blog/user-generated-content/ )

Creativity on the rise?

Influencer marketing has become more of a challenge with the current situation. How are influencers supposed to have photoshoots and produce other exciting content when everybody is still encouraged to stay at home? The challenge now is to produce content that is still compelling despite the limitations brought about by the pandemic. That, of course, will only depend on the amount of creativity both the influencer and the brand have. Despite limited resources caused by the pandemic, influencers need to step up their game by engaging with the community and coming up with creative ways to endorse the brand.

Far from creators simply making do, within these strict confines, their innovation and creativity has soared. All around the world, we’ve seen influencers pushing their innovative methods even further.

(Via: https://martechseries.com/social/influencer-marketing/lockdown-sparked-a-new-wave-of-creativity-in-influencer-marketing/ )

Do you need expert advice on getting into influencer marketing for your business? Let us guide you through the most effective digital marketing strategies.

The following blog article Is Influencer Marketing Dead or Just Challenged? Find more on: All Systems Go Marketing Blog

Marketing Expert Shares How SEO Can Be Utilized Effectively For HVAC Businesses

La Mesa, California based All Systems Go Marketing is pleased to share a new blog post in which they outline how HVAC businesses can utilize Search Engine Optimization (SEO) to its fullest. Their goal is to give these businesses the tools and perspective they need to succeed in their respective regions, building on the internet and the wide range of opportunities it presents.

The latest blog entry published by All Systems Go Marketing addresses one of the most common concerns for business owners: how to know if they are getting the most out of their SEO efforts. While SEO plays a significant role in the success of a company, it often comes shrouded by a degree of uncertainty and understanding as to how it actually works. It can also be hard to comprehend the various factors that play a role in the effectiveness of SEO as a whole.

Craig Wright, a representative of All Systems Go Marketing, says, “With business sites applauding the benefits of SEO, it does not come as a surprise that even those lacking online marketing budgets are allocating resources and time to this field. However, the truth is that not all SEO practices are good for your website, especially when using shortcuts and sketchy methods to produce quick, yet unreliable, results. While figuring the nature and efficacy of SEO can be a difficult process, we have shared a few points that should help you get a better grasp of the topic and its implications.”

Wright states that failing to measure the success of their own SEO practices is one of the most common mistakes that business owners make. When it comes to judging the results of SEO on a website, going by gut feelings or instincts is not enough. Sometimes, even the number of sales generated and their website’s placement on search engines is not enough to judge the effectiveness of the SEO they have set in motion.

In these cases, the only reliable way to determine SEO performance for a given site is by using measurement tools from enterprise SEO platforms like Searchmetrics, Ahrefs and seoClarity. These tools pull data from multiple sources to present users with an accurate analysis of their website’s SEO health. While the cost of using these sites is high, it can also produce a high return on the initial investment, helping business owners adapt existing strategies and approach their SEO efforts from a different angle.

Web analytics software can also produce similar results. Software like Google Analytics and Adobe can present business owners with key performance indicators of their SEO efforts, including revenue and traffic. Google Analytics is among the most popular free tools, and it is used by more than half of all websites on the internet. These analytics can be combined with Google’s Search Console tool, which provides an accurate of the site’s clicks, rankings and impressions.

All Systems Go Marketing also states that Google Ads can similarly help provide an accurate evaluation of a website’s SEO. By using it along with Google’s Search Console, business owners can generate reports for paid ads and organic listings. While the raw amount of data produced by these tools can be overwhelming at first for people who are not pay-per-click (PPC) practitioners, it should not be too difficult for them to become familiar with the intricacies of the subject over time.

“The important thing about these tools is knowing how to make the most out of them,” states Wright. “As a business owner, you should keep your company’s best interests at heart, and you should be willing to go to any extent to guarantee that your efforts and investment are producing the results that they should. If you find yourself struggling, seeking professional advice is always an option, as you should not let your SEO efforts go unsupervised.”

All Systems Go Marketing specializes in the building, implementation and monitoring of SEO. The company boasts several years of experience in the industry, and they are widely considered one of the best marketing agencies in the US. Their services include Digital Marketing/SEO, Pay Per Click and Social Marketing, all of which are catered towards HVAC businesses.

The company’s website offers more details on All Systems Go Marketing and their services. Interested parties may reach out to Craig Wright to follow up on any inquiries as well. Additionally, the company can be reached through their social media pages.

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source https://www.pressadvantage.com/story/36954-marketing-expert-shares-how-seo-can-be-utilized-effectively-for-hvac-businesses

Marketing Videos to Do When in a Lockdown

In terms of effectiveness, it cannot be denied that along with blogs and SEO, video has joined the club. You can point to social media as the main drivers of video’s surging popularity, as these platforms have updates that have heavily favored video over other forms of content. These updates in turn have reflected the changes in preference of upcoming market segments such as the millennials and Gen Z on how they want to learn about new and exciting products and services. While they still like reading, watching has become a more convenient and thus more preferred option when it comes to consuming content.

So, while it’s easy to advise businesses to funnel more marketing efforts to video, our current situation may not entirely favor it. Don’t get me wrong: The market for videos is now bigger than ever, with the lockdown forcing people to stay at home and do more indoor activities (hello, social media). It is businesses that will be challenged with this current scenario. Offices are closed, production studios are not operational and locations are limited. Thus, the challenge: Can companies produce effective, engaging, appealing, and high-quality videos even with the production challenges of remote work?

You may argue that social media influencers are cashing in on this quarantine period to make videos from their homes or wherever they are located, giving their content an air of authenticity and relatability. So, why not use this for your business as well? yes, you can, and with a bit of planning and making sure you are putting the right content, you can also use the lockdown and the “new normal” to your business’ advantage. You don’t really have much of a choice with location, so a lot of the quality and usefulness of your video will heavily depend on the content. So, what online marketing videos would be a hit to consumers even if done remotely?

Teach, Demonstrate, and Attract an Audience
Tutorials and demos are video content types that have always been considered better if filmed remotely or where the “real action” is. Cooking tutorials are always filmed in kitchens, car troubleshooting videos in garages, and make-up tutorials have always been filmed in some YouTuber’s dresser. There isn’t really a need for fancy lighting (for make-up and beauty tutorials, they always have a ring light, but they already have that even before COVID19 hit the world) or elaborate backgrounds and locations to impart expert-level knowledge.

Video tutorials are an audiovisual resource created specifically for the viewer’s learning on a specific topic. The video tutorials are a guide for the user to visualize step by step how to do something.
(Via: https://techrev.me/make-tutorial-videos/)

Explain Your Areas of Expertise
While tutorials focus on the how-tos, explainers allow you or an authority figure in your line of business to explain to your viewers what a product, service, or offering is. If there is breaking news or an event that has affected your industry, explainer videos can also clarify these events in detail and elaborate on how they may affect your business. These videos also do not need all the bells and whistles as a studio-produced video does, but if done correctly, it will position your business as a credible voice in the industry. Thus, the explainer’s level of expertise and the quality of information you (or the explainer) share are the most important.

Explainer videos are bite-sized bits of video content, often around one to two minutes in length, and they come in many forms, from traditional animation to 3D, to live-action and more.
(Via: https://www.wyzowl.com/explainer-video-examples/amp/)

Ask and Answer
Q and As are in the same thread as tutorials and explainers, with a more interactive twist. Instead of the expert or the thought leader just blabbing away the entire video, some questions may be fielded by other people from the “audience”. A variation of a Q&A video you can do is hold a live session where the thought leader can spend the entire video answering questions from a live remote audience. This kind of video makes the audience feel that you are present and active in the current times and not just some business that existed before the COVID19 crisis.

Question and Answer (Q&A) videos are helpful for when you want to answer common questions your audience may have about a particular topic.
(Via: https://www.searchenginejournal.com/how-to-make-qa-videos/353832/)

Looking for more ideas to grow your HVAC business? We at All Systems Go Marketing can definitely help you.

Marketing Videos to Do When in a Lockdown was originally published to http://www.allsystemsgomarketing.com

From https://www.allsystemsgomarketing.com/hvac-seo/marketing-videos-to-do-when-in-a-lockdown

All Systems Go Marketing Publishes Blog Post On Finding Success With Voice Search

La Mesa, California based digital marketing company All Systems Go Marketing has published a new blog post that explores how success can be found with voice search. All Systems Go Marketing exclusively provides a variety of digital marketing services for HVAC companies.

Craig Wright, a representative for All Systems Go Marketing, says, “Over the past few years, voice search has seen a phenomenal rise in popularity. Slowly, but surely, people are embracing voice-activated technology, whether it’s using voice search on their phones or trusting voice assistants like Alexa or Siri to take care of day-to-day business. This rise in the use and popularity of voice search also means that the landscape of online searches are changing. Where a web user in the 2000s would see a page containing ten text results, the modern web user sees more results in a wide variety of shapes. This also means that companies have to change how they approach digital marketing. One such way to do that is to embrace voice searches yourself.”

As All Systems Go Marketing explains, the rising complexity of technology and the sophistication of those using it means that search engines are evolving, adapting to both users and technology. With most users now getting more comfortable with voice searches, it is expected that search engines will also further invest in making voice searches easier to access and use.

According to All Systems Go Marketing, the growth in the popularity of voice searches can only be described as staggering. The company shared data that showed that close to 59% of American consumers used voice search in 2019—but only around 12% of businesses were on Alexa, and the adoption of Google Assistant among brands was even lower. All Systems Go Marketing says that, while voice applications are still in their infancy stages for businesses, it is not the case with users, and that means that businesses should start adapting for voice searches.

The company also explains how voice searches work. In the blog post, All Systems Go Marketing writes, “Once a voice-activated search pushes through, the search engine turns it into a written query. Although the process can be quite smooth since the topical queries get linked in logical fashion, search engines can get ‘stuck’ with a query when the voice owner (aka the searcher) uses vernacular or has a particular accent or different speech pattern, so the best answers to the searcher’s query may not be offered.”

The blog post also goes on to explain that voice searches work differently with keywords than text searches do. Due to the fact that searches done through voice recognition are much longer, descriptive and have the tone of natural human conversation, the old method of cramming keywords into content becomes less viable. All Systems Go Marketing suggests that companies should get into the habit of using long-tail keywords or three to four-word phrases that are extremely specific to the product or service being sold. The company explains that this will help to keep the conversation going when the user is interacting with virtual assistants rather than leading it to a dead end.

Further, the blog post reads, “The types of queries performed via voice search tend to be direct and loaded with intention since there is no visual interface. Typically, these searches are more like commands than they are research-oriented—e.g., ‘Siri, call the closest Home Depot.’ With more customers asking for directions, hours, and phone numbers, B2Bs need to optimize their SEO strategy to include voice and accommodate direct actions via voice search. In the long term, this might require hiring a designated voice SEO manager to ensure success as this technology drives more change.”

Wright adds, “If you are thinking of adapting your business to take full advantage of the rise in the popularity of voice searches, you need the services of a digital marketing agency that is very familiar with the subject. That’s us. If you’re interested in getting started with voice searches, feel free to get in touch with us.”

Those who want to learn more about All Systems Go Marketing and their services are welcome to visit the company’s website. They encourage interested parties to get in touch with Craig Wright directly via email or phone, and the company can also be reached through the contact form on their website. All Systems Go Marketing maintains a presence on Facebook where they frequently post updates, share media and communicate with their clients.

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source https://www.pressadvantage.com/story/36953-all-systems-go-marketing-publishes-blog-post-on-finding-success-with-voice-search

No Slacking Off With Your Online Marketing Efforts

You may think that because the economy is in a downturn and everyone is on lockdown, that your digital marketing efforts should also be put on hold for a while until the adverse effects of the COVID19 pandemic subside. But if you are enterprising and smart enough to read through the situation, you know that there’s never been a better time to level up on some efforts for your business, particularly on the online marketing front. Everybody’s home, not a lot of social interaction is done, so most people just spend their days chilling and going online to chill. Why don’t you take this opportunity to strengthen your digital marketing strategies then? Here are three things you can definitely do:

Ascertain your target audience

Do you already have a target audience? Does your target audience even know your business exists in the first place? With less business activity these days, your target audience (who may turn out to be your potential customers) need to know that you exist, where to find you, and how to get your products or services. This actually also goes to businesses experiencing a boom now (for example, anything that can be purchased online), where you can take this sudden boom in your business to ride the wave and stretch your success. To do that, you need to know which market segments are causing your prosperity. Simply put, you need people to be aware (more aware, if they are not already) of your business. An ad campaign, even with a tiny budget, on social media, where everyone is now, should work. Update your blogs, social media posts, and email campaigns for more people to notice your business.

While everyone is experiencing social distancing, people are looking for ways to connect and communicate with others through digital channels.
(Via: https://qualifio.com/blog/en/10-ideas-engage-community-coronavirus-crisis/)

Convert your potentials to sure buys

If your business is currently slow, then take this lull in your time to maximize your conversions from marketing efforts you may have rolled out in the past. Look at the user journey of the audience of your campaigns. Where did the recipients of your last email campaign stop clicking? Where were the most number of fallouts in your last UTM campaign? Why do you think this is where they stopped? Where did you lose your chances of converting these audience members into buying customers? Your checkout process might be too slow, your call-to-action buttons in your emails may not have been too compelling, or your landing pages may have made them lose interest. Find out where these leaks are and think of ways to cover these leaks and lead your potential customers to a sure conversion.

You can still get your message out, but you have to acknowledge the situation. Be prepared to shift your marketing strategy at these times. Don’t hard sell your products or services. If you focus solely on profits, a backfire may be dramatic.
(Via: https://www.business2community.com/online-marketing/8-ways-to-maintain-high-conversion-rates-during-the-covid-19-outbreak-02305156/amp)

Test, test, and test

Not only is testing beneficial to the whole world in determining who among us has the COVID19 virus; it is also something that is very helpful in your online marketing efforts. As mentioned earlier, you may be losing conversions because your call-to-action buttons don’t inspire much action. So, why not experiment on different call-to-action statements to be sent out to different people and see which among the statements gets more responses? Aside from call-to-actions, you may also do split tests on email subject lines, headlines, copy, images, and even colors. You may do tests of your websites, email campaigns, and even social media posts.

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels.
And, those who decided to switch it up, adapt to the new circumstances, and take some calculated risks.
(Via: https://www.google.com/amp/s/www.business2community.com/social-media/7-brands-experimenting-with-new-social-media-marketing-approaches-during-covid-19-02303851/amp)

For more advice on letting your business thrive even during these uncertain times, we have more information for you.

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From https://www.allsystemsgomarketing.com/content-marketing/no-slacking-off-with-your-online-marketing-efforts