Should Your HVAC Company’s Digital Marketing Plan Include Press Releases?

You’ve completed an install of a new furnace. The customer likes the work, and mentions that he is considering having central air installed later in the summer, and your HVAC company will be his go-to. Happy client? Check. Happy HVAC company owner? Also check.

But is there a way to flex your customer’s enthusiasm for your work while strengthening your company’s web presence and touting its success?

There is. And your competitors are unlikely to be using it.

If you read the title, then you’re probably not surprised that Press Releases are what we’re talking about. If you aren’t using them, you’re losing a big opportunity to promote your company, build links to your website and potentially rouse the attention of a local journalist.

Believe it or not, with a well done press release campaign, the last benefit is really just sprinkles on the icing on the cake. The real strength is not in the “maybe” that a corporate media company decides to contact you, but in the network that publishes your press release!

What’s Your Story?

Getting your company’s story out there isn’t always the easiest. What’s interesting about HVAC company owners I’ve spoken to, along with a variety of trades-people in related industries, is that they really do not believe they have a story – much less one worthy of a press release.

This is a thousand miles from correct. Every HVAC company has stories, from a recently satisfied customer, to an interesting system design or install, to a recent expansion of territory. It’s simply a matter of focusing on what’s important in your business, and fleshing it out a little.

You don’t need a world changing event to publish a press release. Here are a few good reasons to publish a press release:

– Your company recently passed an important milestone (1000th customer served, 10 years in business, etc.)

– Your company donated to charity or sponsored a local event

– You won a major new client

– To share a really great testimonial from a client (maybe the furnace client we were talking about previously!)

– To let people know you published a blog post

– To announce changes to your website

The final two may seem to be a little frivolous to some folks, but the fact is, a well written press release can be focused on ANYTHING in your business that you’d like to focus on. It is your business, your press release, and your message. You are in control.

What Are The Key (Hidden) Benefits To A Press Releases?

As part of an overall Digital Marketing campaign, nothing beats regular press releases for their high speed ability to juice a company’s search rankings. When you publish your press release on a quality network, you publish it on hundreds of media sites throughout North America. You essentially syndicate your message to a variety of sites that Google knows and trusts.

What’s more, your press release can contain links to your website. Your Instagram account. Your Facebook page. Really, it can link to whatever you’d like! But the benefit here is threefold… by publishing a press release you have:

– placed an article about your company on hundreds of genuine, popular media sites, many of which have millions of visitors per month

– built Google friendly links to your website or social media properties that are absolutely safe and beneficial for your brand

– gained the ability to use the “As seen on…”-factor. Which is the same as saying…

Use Media Site Authority For Your Company!

This is a hack that not a lot of companies that use press releases even consider, which in my opinion leaves a lot on the table in terms of overall marketing value. Here it is: when you publish a press release, it will end up on websites of local radio stations, television stations and newspapers. Great stuff, for sure.

But how does this help your company? How can you benefit?

Here’s how: once your release has been live on a media website, you’re free to publish the fact that you’ve been on that website! Suddenly, Bob’s Quality HVAC Services can boast “As Seen On CBS News!” “As Seen At!” “As Seen On!”

You get the picture.

Include the logos of media properties you like on your website, heck, even link directly to the published press releases! Put it in your marketing collateral. Your brochures. This is the kind of “hack” that pays dividends and impresses future customers.

All Systems Go Marketing offers complete digital marketing solutions to HVAC Providers. Feel free to contact us about your digital marketing strategy today!

The following article Should Your HVAC Company’s Digital Marketing Plan Include Press Releases? Read more on: ASGM


How Lead Generation Works

The Internet is a vast wealth of resources that serves different purposes. Whether you browse for leisure or to earn a living, there is so much potential from the web where you can tap different niches for a profit. While social media marketing is a hot topic right now in the business world and being exploited by just about anyone, the first thing that can make or break any marketing efforts online is generating leads.

Lead generation is the act or process of determining and cultivating a possible target market for specific goods or services. A classic example of not making use of lead generation is the annoying cold-calling phone telemarketers who disrupt our day or night with their monotonous pitches. Other times these telemarketers directly call businesses and reach out to a qualifying point of contact, which is very much different from cold calling where you just dial a number and try your luck after speaking with the person. In lead generation, although you are calling people out of the blue, their names and information have been supplied to you after some surveys or such where these people expressed interest in a category where your business fits in.

The ultimate success of any business to business (B2B) marketing strategy or program revolves around lead generation. How many new qualified leads resulted from your marketing efforts? How much did it cost to generate each new qualified lead?

Qualified means the prospect is genuinely interested in your business, wants more information on your solutions and expects to make a purchase soon.

Every B2B marketer continually looks for innovative, lead generation approaches. The challenge comes from finding the right combination of campaigns that produce the greatest number of qualified leads at the lowest cost.

And when you ask the experts what strategy in generating leads works best, these are the answers:

Which Lead Generation Strategies Work Best?

In multiple studies, these inbound strategies consistently rank near the top regarding generating quality B2B leads:

  • Email Marketing

  • Content Marketing

  • Search Marketing

  • Social Marketing


So, what are the elements that constitute a great lead generation? After all, you should have some sort of a plan before doing anything else, right?

To understand lead generation, it’s important to first understand the mechanics of the lead generation process. The best lead generation campaigns contain either one or all of the following components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen.

These components include an offer, a call-to-action, a landing page and a form.

An offer

Firstly, you need something of high value to offer your audience. Your offer needs to be not only informative but of interest to your specific audience; you need them to want to download it.

A call-to-action

A call-to-action (CTA) can be text, an image or a button linking directly to a landing page for people to easily find and download your offer. 

A Landing page

A landing page is different to your other web pages. A landing page is a specialised page that contains information about one particular offer and includes a form for the user to fill in to access the offer itself. 

A form

As we’ve mentioned above, your form will sit on your landing page. The information you’re asking for in your form should reflect the perceived value of the download. Try and keep the form as short as possible.


Now that you have a plan in place, how can you ensure that you’ll be able to generate successful leads that can elevate your business and your profits?

Make a plan. Every lasting change begins with a plan, and a plan is often the result of a vision. When you visualize your success and the life you want to lead, you can outline your plan and set yourself up for success.

Track your activities. Tracking holds you accountable and allows you to stay consistent. When you work to regularly track your activities—whether it’s in your CRM or on your calendar—it’ll eventually become second nature. 

Change takes time, so be patient and keep working toward adopting this successful habit.


Businesses make use of lead generation in various ways and they have all been proven to deliver varying levels of success depending on how well you executed your plan. And the best thing about this is that you need not do the actual generation yourself because many companies offer to do it for you at a set price depending on how much data you want and the extent of lead generation involved. If you haven’t tried it yet, give it a try and realize your business’ fullest potential that you won’t be able to achieve if you just rely on your product or service to speak for itself.

The post How Lead Generation Works is available on


Traveling Made Easy With Google Maps

Traveling has never been easier than it is now, with technology to save you from every possible mishap along the ways. From planning to your actual travel and until you get back home, you can do your research online without even requiring the services of a professional travel agent. You can book your plane flight online, or perhaps a cruise ship tour, a train ride, etc., you can do it all from the comfort and convenience of your smart gadget. Even booking your hotel or Airbnb accommodation can be done in a snap. As a result, you get to save lots of money you can spend on something else.

One of the most popular travel buddies right now is Google Maps since you can easily travel foreign countries with its help. Wherever you are in the world, you can count on Google Maps to help you get to your destination in the fastest and safest manner. This web-mapping service offered by no other than Google makes way for faster and easier navigation. It features streets maps, satellite imagery, and even 360° panoramic view of streets so you know exactly what to look for when you get to your destination.

Perhaps more than any other innovation-in-your-pocket, Google Maps has changed the way people travel. As long as you’re connected to the Internet (and, with a little forethought, even if you aren’t) you can’t get lost anywhere, and loads of people use the review feature to find bars, restaurants, or shops to explore. But what happens when you zoom out—like waaay out? Well, the feature still works, even on the continental level. That’s right, you can review and rate all 17.2 million square miles of Asia, if you please. And plenty of people have. Here are some of the most entertaining reviews of all seven continents.


Google maps first came to be as a tool to help people navigate the world especially busy city streets and even the suburbs to rural areas. But today, you can even review oceans and continents with its help.

You can find virtually anything on Google, and it appears that now includes reviews for Earth’s continents and oceans.

Ever wondered what the internet thinks about the entire continent of Europe? North America? What about the Atlantic Ocean?

Well if you look up these locations on Google Maps you can now find some helpful reviews and star ratings. I use the term “helpful” somewhat loosely, because users are having more fun with this bizarre feature than anything.


However, the threat of coming across fake businesses and get scammed is possible as the discovery was made that Google Maps contain fake listings. Although the number is not that high, there is still a slim possibility that you end up with these fake listings and get hurt or scammed in the process. Why does Google allow this thing to happen, if indeed proven true?

Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps.

The study points out that “geographic proximity is the coin of the emerging localized-search realm,” which matches what I observed with the Possum update in 2016. This major algorithm update was responsible for making proximity to the searcher the #1 ranking factor for local search. This drives up the incentive for companies to create fake listings, since they need more “locations” in order to monopolize the search results and maximize exposure.

There were some things I saw in the study that were very helpful to know:

  • Most of the listings that got suspended were in India and the United States (74 percent of all the listings observed in this study).
  • 40.3 percent of the listings were in industries that are on-call, like plumbers, locksmiths and electricians.
  • 54 percent of the suspensions in the United States were in the following six states: California, New York, Florida, Texas, Illinois and New Jersey, while these states only account for 39.9 percent of the population.

The study also looked at listings that were suspended due to marketing companies abusing the verification process and obtaining ownership of the listing without the consent of the business owner. This happens a lot in the restaurant industry, where marketing companies will create a copy of the business website and put a booking/ordering link on it, then charge the business owner for all orders placed via their system. They then take ownership of the listing via Google My Business, and the business owner is stuck paying for transactions from any customer finding their local listing on Google.


The statistics from this research is somewhat dubious considering Google only looked at suspended listings and haven’t gotten to the bottom of it yet. The best thing one can do is exercise extra caution when using Google Maps especially when looking up a particular restaurant since most fake listings concentrated on this industry. But this is a serious concern that Google need to look into deeper along with representatives from the restaurant business who are often the victim here. Technology is supposed to make our lives easier and not expose us to unnecessary threats we are not yet ready to deal with. Knowing Google, they will do their best to settle this issue once and for all and bring back the lost trust of the people that were already affected.

Meanwhile, you can still rely on good old Google map to take you places without the fear of every getting lost again. Go to uncharted places and discover new towns and cities you’ve only heard about in books or seen on TV. Experience life first hand and reward yourself with the gift of travel and all those memorable experiences that will last you a lifetime.

Traveling Made Easy With Google Maps is republished from All Systems Go Marketing


It’s The Quality Of The Content That Counts

The Internet is littered with various type of contents that sifting through its long list of website and posts may look like an impossible task to the untrained eye. Fortunately, search engines, especially Google, have developed a method in classifying and ranking these contents, so that web users can find related posts to the keywords they have typed in the search box.

For your business to stand out amidst the competition, it has to have that wow factor and meet specific requirements in order to rank first. You can’t just expect to rank high in search engines if your content sounds rubbish and lacks substance. While you are not expected to write poetic and classic pieces like literary masters do, the content you post should be at least creative and engaging enough aside from containing relevant and useful information in your field.

No matter what kind of marketer you are, content matters.

The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in the marketing arsenal. Content marketing has risen to prominence for a slew of very, very good reasons. It’s customer-centric, rather than sell-centric. It’s about you rather than me, and it’s the marketing of attraction rather than interruption.

Content has also become popular due to the democratization of media. Everyone can do it (though doing it well is another story entirely). Blog? Podcast? Video? All you have to do is own a phone.

Media channels are flooded with content, especially social media. Can you imagine what these platforms would be like without any content in it? And when browsing through your newsfeed, the thing you least like is reading about fakes news or lousy content that shouts spam. You don’t want to waste your time on these clickbait contents. Modern consumers want to read about something informational, where they end up one information smarter than they did before opening that link.

Content isn’t just for marketers. Content originates across the organization, primarily in public-facing functions such as sales, HR, customer service, product development and in the executive suite.

The culture of content is arising not just because brands are publishers, but because employees are publishers, too. Some will shrug this off this as noise rather than signal, but the proliferation of channels, platforms and devices is further enabling employees to speak on behalf of the brand.

Add to that requests from teams in social media, sales, thought leadership, real-time marketing, recruitment and customer service, and the demand has never been higher for continual content creation, refinement, repurposing and reformatting.

Content can help elevate numerous functions, from social selling to diverting calls from a call center to most cost-efficient digital channels. Smart organizations evangelize this message for cost savings, employee empowerment, thought leadership and other benefits.


The contents your brand post speak a lot about your company and people will base their opinions depending on the message you communicate to them.

Online contents also reach a global audience. Your content should be friendly enough that people of all walks of life and nationalities can relate to or at least target a specific industry or niche and try to build your expertise so people listen (or read, in this case) everything you talk about something in that field.

Brands are no longer merely peddling products, Ané Honiball reckons. They’re producing, unearthing and distributing information.

Do you remember the big hoo-ha years ago about subtle product placement in movies or on TV? Well, the big shift from traditional to native content is no surprise, really, given the fact that gripping content is hugely effective in adding value to the user experience.

We’re seeing everyday how cleverly designed content marketing strategies morph into powerful relationship building and brand positioning tools. It’s a great way to take businesses – both large and small – to the next level. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information.


It’s all about the user experience now. Consumers don’t just buy things or avail of services because that’s what they see on ads but more so because they benefit from these brands. Consumers support a brand they believe in, and they can only learn more through quality content a brand posts about their products and the mission and vision of the company.

It’s like hitting two birds with one stone actually. Aside from ranking high on search engines and be seen by your consumer-base, engaging and quality content helps you streamline your traffic so you target the right people with your posts and most likely make a sale after or change their perception about your brand for the better. If you think about it, there is so much more to quality content especially that so much in the world has gone digital. People check the web first for many of their needs, which is why taking the time in crafting contents that stand out from the rest and really speak about your brand is a great investment over time.

It’s The Quality Of The Content That Counts was originally seen on


Google: Modern Digital Spy

We all value our privacy. Of course, who wants to get all their garbage exposed for the entire world to know? But sorry to burst your bubble because you have been spied on for a long time now without you knowing. Sorry to break the news to you if you don’t know about it yet. But can you help it if you just love the web? It almost has all the answers you are looking for and best of all, you can have it in an instant. Google Chrome is perhaps the best search engine there is mainly because Google has crafted various related services that make life a breeze and it’s so easy to use too. It contains millions of articles and links that people may find useful in their daily lives.

Unfortunately, this beloved browser is hiding a deep dark secret. It’s been spying on us all along. For the past 18 years that Google has been around, it has taken note of all your Google searches – yes, all. It remembers all the things you’ve asked Google for, even those naughty questions you are too embarrassed to ask another person, even to a doctor. It’s really scary to have all your deepest darkest secrets archived by no other than a tech giant like Google who won’t have second thoughts of selling it to third parties if the price is right.

During the hoo-ha, one of the spooks with whom I discussed Snowden’s revelations waxed indignant about our coverage of the story. What bugged him (pardon the pun) was the unfairness of having state agencies pilloried, while firms such as Google and Facebook, which, in his opinion, conducted much more intensive surveillance than the NSA or GCHQ, got off scot free. His argument was that he and his colleagues were at least subject to some degree of democratic oversight, but the companies, whose business model is essentially “surveillance capitalism”, were entirely unregulated.

He was right. “Surveillance”, as the security expert Bruce Schneier has observed, is the business model of the internet and that is true of both the public and private sectors. Given how central the network has become to our lives, that means our societies have embarked on the greatest uncontrolled experiment in history. Without really thinking about it, we have subjected ourselves to relentless, intrusive, comprehensive surveillance of all our activities and much of our most intimate actions and thoughts. And we have no idea what the long-term implications of this will be for our societies – or for us as citizens.


Although it is quite a common knowledge today that we are being watched online, some are still oblivious to this chilling fact. Billions type in questions on Google on a daily basis. The same can be said for the billions of Facebook users who log in daily to their SNS accounts. All your queries, likes, comments, posts, etc. all leave a digital footprint that people inside the organization can use to their advantage, whether to be sold to third-party businesses for instance or even tapped by the government for information during disasters or terror attacks.

Google claims it wants to help you in every way possible. They are a search engine, a smart thermostat, a map, a video site, a place to create content and socialize and much more.

The list goes on and on with what they do and offer based on their many acquisitions.

What they don’t tell you in any way obvious, is that they scan every slice of Google that you use. All that information . . . becomes part of your “permanent record.” They argue it’s useful in order to customize your experience.

Google is doing everything they can to subvert your right to be forgotten. They seem to know literally everything you’re doing and what the temperature in your house is.

Remember, this is the same Google that was fined millions of dollars by several different countries when they literally stole IP addresses and WiFi passwords from citizens’ homes as they drove by in their quest to map the world. By this time we are all exhausted by the mind-numbing targeted ads and content we receive. Who is that really useful to? To them of course.


In reality, spying has been a part of Google’s plan all along. It has worked like a data vacuum alongside Facebook and many others in compiling personal data and browsing habits of consumers either to be sold to data brokers, businesses, and even the government for a profit. Every single one of your searches is added to your permanent online dossier and the list just adds up as you continue to use these platforms today, tomorrow, and in the future.

The only way to fight this practice is to walk away from it all. But then, can you really do it in a world that is quickly becoming digital in all aspects as the days go by. Unless you decide to live off the grid, you need these modern conveniences as you communicate with people and basically survive. It’s a tough call, really. Your best recourse is to limit the amount of personal information you share online and never forget that you are being watched since studies show that when people know they are being observed, their behaviors change and becomes more calculated leaving you less room to make careless mistakes.

The following blog post Google: Modern Digital Spy was first seen on


Breaking The Internet With The Help Of Social Media

We all hear the term “breaking the Internet” once in a while. That’s when someone or something does something really mind-blowing that virtually everyone on the planet who uses the web is talking about it all at the same time. Celebrities and performers are often responsible for this amazing phenomenon but it can also be other prominent figures in various niches. Some even end up as funny memes that stays on the annals of the web forever.

Aside from becoming a sensational star, you can also break the Internet as a means to promote and grow your brand. The potential is limitless if you just know how to market your brand right. And what better way to let the entire world know about your brand and what you offer through social media. SNS may have its many flaws but it proves to be a helpful tool in tapping the right market and delivering the essence of your brand. You can be all over the Internet once you capture the attention of the countless SNS users all over the globe. For instance, Facebook is not just a great platform to connect with friends but it is also a great avenue for entrepreneurs to target consumers via Facebook Ads and Facebook Retargeting.

Whether you’re building a brand on social media, marketing a business event, or campaigning for a cause, you’re fighting everyone else for space — not just your immediate competitors.

In today’s market, social media noise is a serious problem, hindering a company’s reach on the powerful marketing medium.

What’s more, today’s audience is constantly interrupted and have begun to show signs of ad aversion.

It makes perfect sense to focus a great deal of your time and effort in social media marketing because a big chunk of Internet users are on social media too. However, there are millions of competitions too for the attention of the public. Even traditional advertising is no longer that effective in promoting your brand. If you don’t know what you are doing, you might end up wasting your time, money, and effort in a fruitless endeavor that may even send you to bankruptcy.

Social networks have grown more crowded, and users’ attention spans have dramatically dropped. About three years ago, Ogilvy predicted that reach for brand content on social would eventually drop to zero.

You could rely on social media ads if it wasn’t for the surge in usage of ad blockers, or your audience telling you they hate ads.

Despite these drawbacks, several brands are managing to engage communities and drive business through social networks.


Don’t underestimate the power of quality and straight-to-the-point content. While consumers like seeing flashy banners and logos sometimes, the new breed of consumers now also want to know more about your brand and what they can get from you before deciding to click that link to your website. If the content you post can capture the consumer’s divided attention, then you may be on to something good.

Social media has become one of the most effective marketing tools ever. It’s created an entirely new sub-genre of marketing and has become a digital publicity beast. If you’re a business owner developing a marketing strategy, including social media to boost your company’s brand awareness is a no-brainer. But before you start creating profiles for your company, you need to determine which platforms would be best to promote your brand and improve your organization’s name recognition.

When choosing the right social media channels to focus on, you should consider the type of products and services you offer as well as who your target audience is. Additionally, each platform has different groups of users characterized by certain demographics, so having a solid understanding of each channel’s reach is crucial to your overall social media strategy.


It’s pretty obvious that there are different types of social media platforms and it targets different demographics too. Facebook is an all-time favorite by many of all ages while LinkedIn is used sporadically by professionals when they are looking for work or needing to hire employees. Instagram focuses on the visuals and Twitter alongside the former is mainly used by older Millenials who like flaunting on social media.

The bottom line is, it’s the type of content you post that matters whenever you use social media. Creating customized content is non-negotiable knowing that various social media platforms differ. Once you understand what posts to publish in what platform, what keywords to use, etc. you won’t have a hard time breaking the web and catapulting your brand to fame and fortune, which is the reason why you are in business on the first place.

The following blog post Breaking The Internet With The Help Of Social Media is republished from


What Local Businesses Need To Know About SEO

Everyone wants to be an entrepreneur. Unfortunately, a flair for business can’t always be taught or learned but often an inborn trait. However, that does not mean that you can’t learn to be a good businessman as you go along. There are certain business practices that you can learn over time. After all, a lot has changed and the market isn’t the way it used to. For the most part, the rapid progress of technology is what changed everything we know about business. Social media is a big business driver now and even natural-born entrepreneurs should learn about various SEO practices to make their brand stand out amidst the crowd.

If you think you got SEO mastered already, you’re quite mistaken because local SEO is actually a little different than just basic SEO. Getting reviews and building links are just some of the things you need to remember if you want your local business to stay afloat despite the continued dominance of franchises. There are also certain mistakes you’ve been unconsciously doing that are detrimental to the growth and success of your brand. Knowing what these mistakes are early on can save you from a lot of headaches later in the game.

For some reason, more than ever before, it seems like most business owners (and many marketers) are equating content with SEO. It’s like suddenly, the only thing that matters is content, content, CONTENT. If multiple pages aren’t added to the site every month, then obviously, no SEO has been performed.

Hopefully, everyone reading this knows that the “content, content, CONTENT” play is way off-base. The problem is that most business owners don’t know, and many of us aren’t doing a sufficient job of educating business owners to show them why. If there’s a huge disconnect between what marketers know and business owners believe, we’re all going to have problems keeping clients.

So this month’s edition of Greg’s Soapbox is calling out the “content, content, CONTENT” play and showing why overloading on content is a bad strategy.


Content may drive traffic and sales but like everything else, too much of something is not always a good thing. You may be overcrowding your site with useless data that isn’t working to your advantage and the clutter may even drive consumers away. You don’t want that to happen if you want your business to stay profitable indefinitely.

Where do you start? The most important first step is to devise a plan. It takes time, even for a properly optimized site, to be recognized and assessed by search engines as being friendly, relevant and having authority on given topics. Identify your target audience and consider how their needs are to be met by your service or product. Competitors should be identified and studied. Plan for how much time will be allotted to SEO efforts and don’t shrug it off. SEO is not a “set it and forget it” type of marketing technique. And don’t forget a plan for measuring and assessing results, using free tools like Google Analytics. Unless you track your results, you can’t know if your efforts are paying off or if adjustments need to be made. Ask yourself and your team members “what is local SEO to me and what do I want to accomplish using it?” This exercise will help you see the strategy as less of a tedious activity that’s supposed to help increase your business and more as an important business tool that will help you achieve great results over time.


Mastering SEO for local businesses is no rocket science but it’s not an easy feat to pull off either. It can be tricky for newbies in the market but with a little help, you’ll do just fine and may even make a lot of bucks along the way. First on your list is to establish your business profile as you set-up your listing. Next on your list is to write compelling and quality content that consumers would actually want to read. Your goal is to convert them into paying customers after reading your post while doing this in a subtle and business-like way.

And because the Internet is a global platform, think of your business as a global brand too. Everyone on the web is a potential customer. So, make sure to list your brand all over the Internet. Then, don’t forget that link building helps build your credibility as an authority in the niche you are in. It likewise helps a lot when ranking since people will often come back to sites they feel they can trust and educate them on various things. And last of all, it’s all about reviews. Happy customers will help spread the word for you. They will be the testament to how your brand delivered its promise, whatever it may be. But remember to remain flexible at all times since change is the only permanent thing in the world, even on the web.

What Local Businesses Need To Know About SEO is available on


Making Money On Social Media

We all know social media and even use it in our daily lives. It keeps us posted on all the latest happenings on our friend’s lives and on everyone else we follow. It connects people in a way never done before. You can get in touch with childhood friends, family, casual and close friends, co-workers and even to complete strangers we feel like secretly stalking. You can get a glimpse of a person’s lives through their status updates or you can do it yourself, share whatever you want to share to everyone in your network.

And while social media was initially created to connect friends with one another, it has blossomed into a profitable industry where you can also make a lot of money. Social media marketing makes use of the various social media platforms as a means to promote specific products and services. Ads play a big role in making it a profitable endeavour in the digital world especially that you directly reach your target market. In layman’s term, social media marketing is known as e-word of mouth since that’s basically how it works.

Irrespective of whether you run a business online or offline, social media plays a vital role in shaping your business.  Gone are the days when social media was considered just a fad used by the younger generation to kill boredom. Currently, various social platforms provide insights about customers in a smooth and economical way. The communication that takes place through social media allows millions of people to network, interact, and promote businesses.

In today’s world, simply using traditional systems of advertising can’t keep anyone on the top. You need to update yourself with the benefits of social media to attract potential customers.


Any business, both big and small, can benefit a lot from social media. While big corporations have the money to burn and people who work for them to do everything they ask for, small businesses can also benefit from social media and can possibly help them boost their business and build their brand.

Small businesses benefit

I believe social media actually benefits small businesses more than it does large corporations. There is financial gain for any size company that is willing to open the lines of communication with customers and market to them in a personal, caring way that makes them feel valued. Social media provides small businesses a unique opportunity to level the playing field in carving out their piece of the marketplace.

When you spend money on social media, you’re not actually investing in a platform—you’re investing in a culture and in consumers who can ultimately become lifelong ambassadors of your brand. For ages, people who fear change and progress cling to the past at their own peril.


Now that you know how much you can gain when you do social media marketing right, do you know where to start and how to do it right to get the results you want?

  1. Listen To Customers Rather Than Promote 

Social media offers an open-ended platform to communicate and engage with your customers, so use it as such. Utilize the little time you have on social media to understand your customers and address their needs, not to promote your product.

  1. Make A Commitment to Social Media 

Social media can be a real challenge. The top tip I can offer you is to make a commitment to yourself and your employees to make social media a priority for you. 

  1. Establish A Goal Before Moving 

Develop a social media strategy the aligns with your goals and define your metrics for success. Don’t just jump into social media without a specific reason and a goal that you are trying to accomplish.

  1. Focus Your Efforts On Select Networks 

In today’s age, there are so many social networks to choose from and yet, as a small business owner, you can’t manage being active on them all. 

  1. Automate Your Social Media Strategy 

There are a number of tools and resources that help business owners increase their social media presence. 

  1. Batch Social Media Tasks 

The key to establishing a great social media presence is engaging content development. For busy business owners, doing the work in batches can seriously cut down on the time wasted when switching tasks.


It might take some careful planning and preparation but once you know how to execute your social media marketing plan and strategy for your business, you can find a way to execute them all without taking away precious time from your work and personal life. For entrepreneurs who aren’t tech-savvy themselves, they find it easier to hire a third person to do the job for them. They often hire off-shore since it is cheaper but still gets the job done. It is better than attempting to do everything by yourself especially when you are clueless on how these things work to begin with.

There is a lot of potential for growth and making profits in social media marketing. It is no wonder that your social media feeds are full of ads or sponsored posts because the system works. Don’t hesitate or wait longer before taking advantage of this opportunity. Every day that passes by is money lost. Whether you are a big-time or struggling entrepreneur, you can make lots of money from social media ad the best time to do it is now.

Making Money On Social Media is available on All Systems Go Marketing


Too Much Drama On Social Media

Social media is a favorite past time of many when going online, whether it be Facebook, Instagram, Twitter, Pinterest, you name it. The Internet is full of these computer-mediated technologies that enable the public to create and share infos, interests, etc. at their convenience. The average person can spend hours on any of these social media platforms like Facebook: whether to post an update about their lives in the form of a text, photo, video or livestream, to connect with friends and other people with similar interests, stay updated on the lives of their friends and the people they follow and so on.

This virtual world is a delight to many as you will never run out of things to do or people to connect with. A problem commonly witnessed by many when it comes to social media use is that people overshare details, even that of their personal lives. Social media become their outlet to vent out personal feelings that used to be bottled up before and dealt with personally.

As we all become increasingly comfortable with sharing every aspect of our lives on social media, we face the risk whereby that publicly shared information may be used against us in our moments of weakness, like when relationships break down or we become involved in Family Court proceedings.


Many times social media has worked to your disadvantage when you disclose details like cheating, be it in a relationship, study, or work. Other times social media has also been used to catch criminals in action and revealed for the world to see. Remember that whatever is posted on the Internet stays forever, so always exercise caution when using it.

I have seen hideous cyber bullying and harassment at that [primary school] age, I’ve seen exclusion, I’ve seen kids set up accounts in other kids’ names and use that as a tool to bully and harass other people,” said Ms McLean.

“I have seen children groomed by predators [on social media sites]” — including some as young as eight and nine.

“I had one parent tell me, late last year, her 12-year-old daughter had been groomed on Yellow to share naked photos with someone who was much older.”

Yellow, dubbed “Tinder for kids”, is an app that enables Snapchat users to locate people nearby and swipe right or left, in order to become “friends”.

All of this puts a new spin on what it means to raise pre-teen girls in 2017.

Whereas just a few years ago, it was 17-year-old girls speaking out about the pressure to mimic Kim Kardashian in selfies, in a “sexual rat race” with teenage boys, now it is not uncommon to hear stories of 11 and 12-year-olds buckling under the same stress.


But social media can be more damaging than just breaking relationships and such. In a world that is now dominated by technology, the Internet and social media, it likewise changes norms and how kids grow up these days. Even the church has intervened and issued a warning regarding too much social media use.

Pope Francis has warned young people about their use of social media, urging them to create their own history and reject “false” depictions of reality.   

The Argentinian pontiff was recording a video message for World Youth Day, which takes places on 9 April.

“Many people say that young people are distracted and superficial,” he said. “They are wrong! Still, we should acknowledge our need to reflect on our lives and direct them towards the future.

“In the social media, we see faces of young people appearing in any number of pictures recounting more or less real events, but we don’t know how much of all this is really ‘history’, an experience that can be communicated and endowed with purpose and meaning.”

Pope Francis, who last year told youngsters not to let themselves become “couch potatoes”, also criticised reality TV shows.


Social media is a handy tool to communicate and do business. Yes, there is such a thing as social media marketing and people make lots of money from it. So, let us use social media wisely and don’t go overboard when posting updates or risk getting confused by your virtual world and the real world.

We can avoid social media drama and issues if we exercise moderation in its use. Although we benefit a lot from social media and it really has brought so much excitement in our lives, it poses a lot of danger especially to young kids who still have a hard time determining what is right from wrong. It is the responsibility of adults to guide the youth in the right use of social media and limit exposure when necessary so they don’t get influenced by the wrong people or false beliefs.

The post Too Much Drama On Social Media was originally published on All Systems Go Marketing


Social Media To The Rescue

We have already grown familiar with the Internet. It’s no longer that big mysterious force we have a hard time understanding several years back. Just over a decade ago, some of the first social media platforms we now know were just in their infancy. People still have little regards of the Internet and the use of mobile phones was just growing. As people became more technologically-savvy, they became more open to these new technologies and embraced them in their lives. Our social nature enabled the growth of these social media platforms. Their popularity became unstoppable and everyone caught up with the craze soon enough.

Social media is life for many. From the moment they wake up until before they sleep at night, they are glued to their various social media accounts to keep up with all the updates and new posts from the people they know and follow. Even businesses use it to grow their brand and reach a wider market. And considering how different these social media platforms are from one another, you can find a few that will work to your advantage in promoting your brand. At the rate people are using social media nowadays, we can expect it to be a part of our lives indefinitely.

Social media is an important part of any business, big or small. It gives your business added credibility and assists with better SEO. As a small business, you want your social media performing to its highest potential.


All businesses can benefit from social media marketing. It’s one of the cheapest form of advertising these days and you can post in a platform that is directly seen by your consumers in their day-to-day.

Irrespective of whether you run a business online or offline, social media plays a vital role in shaping your business.  Gone are the days when social media was considered just a fad used by the younger generation to kill boredom. Currently, various social platforms provide insights about customers in a smooth and economical way. The communication that takes place through social media allows millions of people to network, interact, and promote businesses.

In today’s world, simply using traditional systems of advertising can’t keep anyone on the top. You need to update yourself with the benefits of social media to attract potential customers.

Global reach

If the content that you put out there works and goes viral, then there is no looking back. It will easily get a global audience. 

Real-time results

Social ads such as an ad campaign on Twitter or Facebook can be run based on customer profiles. 

Insights about competitors

You can gain valuable information about competitors through social media, which will help you make better business decisions. 


Sites such as LinkedIn help organisations and businesses attract talent.

Brand image development

Your presence on social media will allow you to connect with your customers on a more personal level.


Often, you may not have the bandwidth to constantly be on social media or perhaps your business might not need it completely.

Better search ranking

The number of shares and likes you get on social media, the more are your chances of getting a higher search ranking.


It is undeniable that everyone is into social media these days. You can be sure that people will see you especially if you make sure you post amazing content on a regular basis. Your followers will surely get hooked if you post relevant posts or contents that not only capture their attention but showcase the different products or services that your company offers and how it can make a difference in their lives. If you feel that your brand is in dire need of help, you can count on social media to help you. Check out this link to help you promote your business through Facebook.

You can also benefit more with the help of social media ambassadors known as influencers because these people often have a strong social media following by the thousands and hundred thousands, so having them on your side is good for your company. They can promote your products or services through sponsored posts, some freebies and for a set price, of course, but they can take your social media game even higher and raise awareness for your brand, so the people who follow them will also hear about you. If you take these all by heart, social media might just be what your business is waiting for to grow your brand.

The following blog post Social Media To The Rescue See more on: