Making Money On Social Media

We all know social media and even use it in our daily lives. It keeps us posted on all the latest happenings on our friend’s lives and on everyone else we follow. It connects people in a way never done before. You can get in touch with childhood friends, family, casual and close friends, co-workers and even to complete strangers we feel like secretly stalking. You can get a glimpse of a person’s lives through their status updates or you can do it yourself, share whatever you want to share to everyone in your network.

And while social media was initially created to connect friends with one another, it has blossomed into a profitable industry where you can also make a lot of money. Social media marketing makes use of the various social media platforms as a means to promote specific products and services. Ads play a big role in making it a profitable endeavour in the digital world especially that you directly reach your target market. In layman’s term, social media marketing is known as e-word of mouth since that’s basically how it works.

Irrespective of whether you run a business online or offline, social media plays a vital role in shaping your business.  Gone are the days when social media was considered just a fad used by the younger generation to kill boredom. Currently, various social platforms provide insights about customers in a smooth and economical way. The communication that takes place through social media allows millions of people to network, interact, and promote businesses.

In today’s world, simply using traditional systems of advertising can’t keep anyone on the top. You need to update yourself with the benefits of social media to attract potential customers.

(Via: https://yourstory.com/2017/03/social-media-for-business/)

Any business, both big and small, can benefit a lot from social media. While big corporations have the money to burn and people who work for them to do everything they ask for, small businesses can also benefit from social media and can possibly help them boost their business and build their brand.

Small businesses benefit

I believe social media actually benefits small businesses more than it does large corporations. There is financial gain for any size company that is willing to open the lines of communication with customers and market to them in a personal, caring way that makes them feel valued. Social media provides small businesses a unique opportunity to level the playing field in carving out their piece of the marketplace.

When you spend money on social media, you’re not actually investing in a platform—you’re investing in a culture and in consumers who can ultimately become lifelong ambassadors of your brand. For ages, people who fear change and progress cling to the past at their own peril.

(Via: http://www.news-press.com/story/opinion/2017/04/07/social-media-worth-businesss-time-heck-yes/100133870/)

Now that you know how much you can gain when you do social media marketing right, do you know where to start and how to do it right to get the results you want?

  1. Listen To Customers Rather Than Promote 

Social media offers an open-ended platform to communicate and engage with your customers, so use it as such. Utilize the little time you have on social media to understand your customers and address their needs, not to promote your product.

  1. Make A Commitment to Social Media 

Social media can be a real challenge. The top tip I can offer you is to make a commitment to yourself and your employees to make social media a priority for you. 

  1. Establish A Goal Before Moving 

Develop a social media strategy the aligns with your goals and define your metrics for success. Don’t just jump into social media without a specific reason and a goal that you are trying to accomplish.

  1. Focus Your Efforts On Select Networks 

In today’s age, there are so many social networks to choose from and yet, as a small business owner, you can’t manage being active on them all. 

  1. Automate Your Social Media Strategy 

There are a number of tools and resources that help business owners increase their social media presence. 

  1. Batch Social Media Tasks 

The key to establishing a great social media presence is engaging content development. For busy business owners, doing the work in batches can seriously cut down on the time wasted when switching tasks.

(Via: https://www.forbes.com/sites/forbesagencycouncil/2017/04/07/12-ways-small-businesses-can-improve-their-social-media-presence/#3980da3133e6)

It might take some careful planning and preparation but once you know how to execute your social media marketing plan and strategy for your business, you can find a way to execute them all without taking away precious time from your work and personal life. For entrepreneurs who aren’t tech-savvy themselves, they find it easier to hire a third person to do the job for them. They often hire off-shore since it is cheaper but still gets the job done. It is better than attempting to do everything by yourself especially when you are clueless on how these things work to begin with.

There is a lot of potential for growth and making profits in social media marketing. It is no wonder that your social media feeds are full of ads or sponsored posts because the system works. Don’t hesitate or wait longer before taking advantage of this opportunity. Every day that passes by is money lost. Whether you are a big-time or struggling entrepreneur, you can make lots of money from social media ad the best time to do it is now.

Making Money On Social Media is available on All Systems Go Marketing

From https://www.allsystemsgomarketing.com/social-media/making-money-on-social-media

Too Much Drama On Social Media

Social media is a favorite past time of many when going online, whether it be Facebook, Instagram, Twitter, Pinterest, you name it. The Internet is full of these computer-mediated technologies that enable the public to create and share infos, interests, etc. at their convenience. The average person can spend hours on any of these social media platforms like Facebook: https://www.allsystemsgomarketing.com/facebook/ whether to post an update about their lives in the form of a text, photo, video or livestream, to connect with friends and other people with similar interests, stay updated on the lives of their friends and the people they follow and so on.

This virtual world is a delight to many as you will never run out of things to do or people to connect with. A problem commonly witnessed by many when it comes to social media use is that people overshare details, even that of their personal lives. Social media become their outlet to vent out personal feelings that used to be bottled up before and dealt with personally.

As we all become increasingly comfortable with sharing every aspect of our lives on social media, we face the risk whereby that publicly shared information may be used against us in our moments of weakness, like when relationships break down or we become involved in Family Court proceedings.

(Via: http://www.watoday.com.au/wa-news/constance-hall-when-social-media-is-the-third-person-in-your-relationship-breakdown-20170412-gvjdvf.html)

Many times social media has worked to your disadvantage when you disclose details like cheating, be it in a relationship, study, or work. Other times social media has also been used to catch criminals in action and revealed for the world to see. Remember that whatever is posted on the Internet stays forever, so always exercise caution when using it.

I have seen hideous cyber bullying and harassment at that [primary school] age, I’ve seen exclusion, I’ve seen kids set up accounts in other kids’ names and use that as a tool to bully and harass other people,” said Ms McLean.

“I have seen children groomed by predators [on social media sites]” — including some as young as eight and nine.

“I had one parent tell me, late last year, her 12-year-old daughter had been groomed on Yellow to share naked photos with someone who was much older.”

Yellow, dubbed “Tinder for kids”, is an app that enables Snapchat users to locate people nearby and swipe right or left, in order to become “friends”.

All of this puts a new spin on what it means to raise pre-teen girls in 2017.

Whereas just a few years ago, it was 17-year-old girls speaking out about the pressure to mimic Kim Kardashian in selfies, in a “sexual rat race” with teenage boys, now it is not uncommon to hear stories of 11 and 12-year-olds buckling under the same stress.

(Via: http://www.abc.net.au/news/2017-03-18/social-media-problems-gripping-girls/8356008)

But social media can be more damaging than just breaking relationships and such. In a world that is now dominated by technology, the Internet and social media, it likewise changes norms and how kids grow up these days. Even the church has intervened and issued a warning regarding too much social media use.

Pope Francis has warned young people about their use of social media, urging them to create their own history and reject “false” depictions of reality.   

The Argentinian pontiff was recording a video message for World Youth Day, which takes places on 9 April.

“Many people say that young people are distracted and superficial,” he said. “They are wrong! Still, we should acknowledge our need to reflect on our lives and direct them towards the future.

“In the social media, we see faces of young people appearing in any number of pictures recounting more or less real events, but we don’t know how much of all this is really ‘history’, an experience that can be communicated and endowed with purpose and meaning.”

Pope Francis, who last year told youngsters not to let themselves become “couch potatoes”, also criticised reality TV shows.

(Via: https://www.independent.co.uk/life-style/gadgets-and-tech/news/pope-francis-social-media-warning-speech-false-image-reality-a7642266.html)

Social media is a handy tool to communicate and do business. Yes, there is such a thing as social media marketing and people make lots of money from it. So, let us use social media wisely and don’t go overboard when posting updates or risk getting confused by your virtual world and the real world.

We can avoid social media drama and issues if we exercise moderation in its use. Although we benefit a lot from social media and it really has brought so much excitement in our lives, it poses a lot of danger especially to young kids who still have a hard time determining what is right from wrong. It is the responsibility of adults to guide the youth in the right use of social media and limit exposure when necessary so they don’t get influenced by the wrong people or false beliefs.

The post Too Much Drama On Social Media was originally published on All Systems Go Marketing

From https://www.allsystemsgomarketing.com/social-media/too-much-drama-on-social-media

Social Media To The Rescue

We have already grown familiar with the Internet. It’s no longer that big mysterious force we have a hard time understanding several years back. Just over a decade ago, some of the first social media platforms we now know were just in their infancy. People still have little regards of the Internet and the use of mobile phones was just growing. As people became more technologically-savvy, they became more open to these new technologies and embraced them in their lives. Our social nature enabled the growth of these social media platforms. Their popularity became unstoppable and everyone caught up with the craze soon enough.

Social media is life for many. From the moment they wake up until before they sleep at night, they are glued to their various social media accounts to keep up with all the updates and new posts from the people they know and follow. Even businesses use it to grow their brand and reach a wider market. And considering how different these social media platforms are from one another, you can find a few that will work to your advantage in promoting your brand. At the rate people are using social media nowadays, we can expect it to be a part of our lives indefinitely.

Social media is an important part of any business, big or small. It gives your business added credibility and assists with better SEO. As a small business, you want your social media performing to its highest potential.

(Via: http://www.businessnewsdaily.com/9832-social-media-tools.html)

All businesses can benefit from social media marketing. It’s one of the cheapest form of advertising these days and you can post in a platform that is directly seen by your consumers in their day-to-day.

Irrespective of whether you run a business online or offline, social media plays a vital role in shaping your business.  Gone are the days when social media was considered just a fad used by the younger generation to kill boredom. Currently, various social platforms provide insights about customers in a smooth and economical way. The communication that takes place through social media allows millions of people to network, interact, and promote businesses.

In today’s world, simply using traditional systems of advertising can’t keep anyone on the top. You need to update yourself with the benefits of social media to attract potential customers.

Global reach

If the content that you put out there works and goes viral, then there is no looking back. It will easily get a global audience. 

Real-time results

Social ads such as an ad campaign on Twitter or Facebook can be run based on customer profiles. 

Insights about competitors

You can gain valuable information about competitors through social media, which will help you make better business decisions. 

Recruitment

Sites such as LinkedIn help organisations and businesses attract talent.

Brand image development

Your presence on social media will allow you to connect with your customers on a more personal level.

Research

Often, you may not have the bandwidth to constantly be on social media or perhaps your business might not need it completely.

Better search ranking

The number of shares and likes you get on social media, the more are your chances of getting a higher search ranking.

(Via: https://yourstory.com/2017/03/social-media-for-business/)

It is undeniable that everyone is into social media these days. You can be sure that people will see you especially if you make sure you post amazing content on a regular basis. Your followers will surely get hooked if you post relevant posts or contents that not only capture their attention but showcase the different products or services that your company offers and how it can make a difference in their lives. If you feel that your brand is in dire need of help, you can count on social media to help you. Check out this link https://www.allsystemsgomarketing.com/facebook/ to help you promote your business through Facebook.

You can also benefit more with the help of social media ambassadors known as influencers because these people often have a strong social media following by the thousands and hundred thousands, so having them on your side is good for your company. They can promote your products or services through sponsored posts, some freebies and for a set price, of course, but they can take your social media game even higher and raise awareness for your brand, so the people who follow them will also hear about you. If you take these all by heart, social media might just be what your business is waiting for to grow your brand.

The following blog post Social Media To The Rescue See more on: https://www.allsystemsgomarketing.com/

From https://www.allsystemsgomarketing.com/content-marketing/social-media-to-the-rescue

Can Your Business Still Benefit From Lead Generation?

There is a saying that is quite popular among celebrities, “publicity is still publicity whether good or bad.” And perhaps this mantra can also work well for businesses. But before thinking about any publicity stunts for your brand, make sure you reach your target audience or watch your efforts go down the drain. It is imperative you reach the intended market for your business because only then can your business really take off the ground and make real money and lots of profit over time.

You have to acquaint yourself with the term lead generation. It might not make any sense to the average person but business owners need to familiarize themselves with terms like this one because they are crucial to the success of any business. For starters, lead generation is the process of initiating consumer inquiry or interest on goods or services offered by businesses. Hence, leads are individuals who expressed interest in your business or on a product or service you are selling. Leads serve different purposes whether to build your target list, sales leads, or for newletter lists.

Seafood lovers love fresh fish. Fishermen go to great lengths to keep their catches fresh and sellable.

Your online marketing is a stream for catching leads. Once these leads are caught, you need to sell to them when they’re fresh.

Why? Because leads spoil:

“[A] rep is 100x less likely to make contact if the first call is made 30 minutes after submission. The odds of making contact drop by 3000x if the first call is made 5 hours after lead submission.”

Lead generation reels a potential customer in but if you leave them on the hook to dry, these prospects will never make you money at the fish markets.

“Our own in-house research shows only 27% of leads ever get contacted. Yet with a combination of awareness, best practices, and technology; companies can contact around 92% of leads.”–Ken Crogue

Increasing response rates from 27% to 92% causes a 314% lift in results. That’s a huge lift! All you have to do is respond immediately and persistently to leads.

(Via: http://www.business2community.com/sales-management/3-response-time-studies-lead-generation-wasted-sales-leads-01580290#UEgCltTlL0ejXW74.97)

All businesses can benefit from lead generation, whether big or small. Imagine selling your products to the right audience, the chances of making a sale is higher than selling it to people you aren’t sure will be interested in it or not. While taking risks work at times, these risks have to be calculated and shouldn’t be made that often.

Each company may take a different approach to lead generation, but they all have the same goal in mind. No matter what path they take to get there, bringing in leads is what these companies hope to achieve once they reach the end of that path. In order to do that, companies need to find unique ways to bring in their audience. No matter what approach you take, it’s likely that there are a few aspects that you’ll share with every other lead generation campaign out there.
1) An Inticing Offer, Promotion, or Overall Service
2) An Inviting Landing Page

3) A Creative Call-To-Action Piece

4) A Mobile-Friendly Form

5) A Means of Sharing

(Via: http://www.business2community.com/b2b-marketing/every-lead-generation-campaign-must-5-things-01814373)

Considering that you already invested your time and efforts in generating leads to promote and grow your brand, you better as well make sure that the leads generated works for you and here are the things you need to consider:

Successful lead generation isn’t just about getting a high volume of prospects into your sales pipeline; you also have to consider the efficiency with which you do so.

As with other primary business activities, a healthy return on investment is the real signal of lead generation strategies that work.

The question is, what is it that you can do to help you achieve the best ROI possible from your lead generation efforts?

  • Your data needs to be accurate

  • Performance contact analysis

  • Follow-up with qualified leads for a healthy pipeline

  • Partner with a lead generation expert

  • Wrap-up

(Via: http://www.business2community.com/b2b-marketing/get-better-roi-lead-generation-efforts-01803365)

In a way, we are all not new to lead generation. Can you remember how many times you were so annoyed by those cold-calling telemarketers who call in day in and day out offering just about everything under the sun. But for businesses, obtaining great leads can do wonders and make sure your marketing efforts target the right audience and efforts are not wasted. That should be the goal of all businesses, whenever possible. With the technology available nowadays, it is not as difficult and expensive as it used to and with the help of SEO and social media you are sure to hit the jackpot with just a few more efforts and time.

Can Your Business Still Benefit From Lead Generation? was originally published on The All Systems Go Marketing Blog

From https://www.allsystemsgomarketing.com/seo-services/can-your-business-still-benefit-from-lead-generation

More Surprises From Google

For anyone using the Internet, we know how important search engines are. They serve as portals or gateways to just about everything that the web has to offer. And knowing how big the World Wide Web is, navigating it is made easier by these often overused search engines. If there is a search engine that is well-loved by many, it probably is Google. It managed to overcome the competition and become a crucial aspect of our daily lives.

Not only has Google managed to reinvent itself as a search engine but offer solutions to just about any problem man can possibly encounter – from mail, image search, Cloud storage, maps, videos, and everything else you can ever think of, Google got you covered. This indispensable tool has likewise transformed the whole web browsing experience and is even a crucial tool in most businesses and even in retail therapy. It will surely be a hit as more people discover the perks of online shopping from the comforts of their smartphones and you need not go far to satiate your shopping needs with the help of Google Image Search’s new feature.

People searching Google for photos of designer shoes, sunglasses, or other snazzy apparel have a new way to shop.

The search giant said this week that its debuted a new feature called Similar Items, which is intended to make it easier for people to buy clothing and some fashion accessories when they search for photos.

Now when you search for designer shoes from your phone and find a photo you like in Google Images, Google will display several listings of similar looking shoes from third-party vendors like Amazon and eBay, complete with how much they cost. Currently, the feature only retrieves handbags, sunglasses, and shoes based on what people search for, but Google said it will eventually include other apparel and home and garden accessories “in the next few months.”

(Via: http://fortune.com/2017/04/11/google-online-shopping/)

This recent update from Google is sure to bring out the inner fashion stylist in you as you can easily copy celebrity looks without any sweat at all. Although it already made its debut last December, it is just starting to make a buzz in the digital world and promises to help you search for similar items for apparel, shows and bags, among others.

Google Image Search has launched “Similar items” suggestions on mobile and the Android Search app. This new feature is designed to help searchers find other products which compliment the one they were initially searching for.

Currently, the suggestions support handbags, sunglasses, and shoes. Over the next few months Google will add support for other apparel, as well as home & garden items.

”Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user.”

In addition to suggesting similar items, Google is also adding a much requested feature by displaying information about price and availability.

If you’re vendor and want to make your products show up in ‘Similar items’ suggestions, you have to ensure schema.org product metadata is added to the pages of all products you wish to include. All products with name, image, price & currency, and availability meta-data are eligible for inclusion.

Next, if you haven’t already, verify the markup has been added correctly by testing your pages with the Structured Data Testing Tool.

If the markup has been recently added, Google notes it may take up to a week for the information to be recrawled and added to search.

(Via: https://www.searchenginejournal.com/google-image-search-introduces-similar-items-suggestions/194233/)

Google is just a genius in turning everything into an opportunity to make money. Even a supposedly flop is turning into a lucrative business with Google’s magic touch.

Google Glass isn’t dead. In fact, it’s a growing business. 

That’s according to developers who license the smart glasses technology from Google Glass’ enterprise-focused “Glass at Work” program.

Google unveiled the smart glasses at its I/O conference in April 2012 in a high-profile demonstration featuring skydivers, and rolled them out to developers a year later. But the product was pricey at $1,500, and not particularly stylish. Onlookers were also concerned about the glasses recording them without their knowledge, which led to several Glass-wearers being attacked in public. Google discontinued Glass as a consumer product in 2015.

But a version for the workplace lives on.

“It’s a big market today, and it will be an even bigger one in the future,” said Brian Ballard, founder and chief executive officer at Upskill, a Google Glass partner that makes augmented reality apps for workers in the field. Its customers — and as of recently, its investors — include industrial giants like Boeing and GE.

(Via: http://www.cnbc.com/2017/04/11/google-glass-becoming-surprise-success.html)

The possibilities are endless with Google. With more than half of the population using it on a daily basis, imagine this company’s steady stream of income and the many lives that also depend on it to make money on the web. Content marketing is just a fine example of making money online. Check this link for more details on content writing: https://www.allsystemsgomarketing.com/article-writing/. Google never fails to surprise everyone with innovative technologies that continues to shape the world today. From its main product that is the Google Chrome browser to all the other diverse innovations of this company, people can’t get enough of more Google in their lives and it will definitely go on for the years to come.

The following post More Surprises From Google was originally published on https://www.allsystemsgomarketing.com

From https://www.allsystemsgomarketing.com/content-marketing/more-surprises-from-google

SEO Basics You Need To Know

We all get interested to find ways to make money. While a regular 9-5 job will ensure you get regular pay checks and some added employment benefits, there is little room for growth and financial independence. You can usually get that when you take a risk with business. However, with an economy that is just recovering and global conflicts that can shook world trade at any time, it is risky and not wise to put all your money in just one place.

The digital world is growing. The popularity of social media attests to the fact that the web is now deeply ingrained to people’s lives. And what a great opportunity opened up for everyone who realized just how much potential there is in the Internet.

For those who decided to take the web more seriously and not for just pure entertainment and relaxation (e.g. social media, Youtube etc.), you’ve probably come across the word SEO more often than not. Just what does this acronym stand for and how can you make money from it? SEO stands for Search Engine Optimization and works by getting traffic from all search results entered on various search engines. Check this link to learn more about web traffic: https://www.allsystemsgomarketing.com/targeted-traffic-2/. It can help you reach a specific target and conquer a specific niche if you just know how to do it.

Online business is at its boom. Internet has become an easily accessible marketplace. Whether you want to purchase a pair of shoes or get your real estate property booked, Internet is the right place to do so. E-commerce is gradually spreading its dominance over traditional forms of business. In fact conventional businessmen are shifting towards the online arena.

Establishing an online business is not enough. Digital marketing is an essentially important aspect to get your business noticed online and increase its digital visibility. You need to build a sense of trust in potential customers to maximize conversions.

This is where Search Engine Optimization (SEO) comes into play. Once you have built a business website, it is important to increase its visibility. SEO helps to increase search engine rankings. There are many professionals that can draft you a strategy like SEO expert Brad and enable an effective implementation. However, it can be done by yourself as well but involves several technicalities.

(Via: http://www.tgdaily.com/enterprise/how-can-seo-be-beneficial-in-2017)

People tend to check out the first few pages of a search engine after entering a particular keyword. If you dabble now with Internet Marketing, Social Media Marketing, Content Marketing, E-Commerce, or any of these high-tech industries, then you have a lot to gain when SEO is done right. You can check this link to know more about content writing: https://www.allsystemsgomarketing.com/article-writing/. Meanwhile, if you are a newbie, here is what you need to learn about SEO.

With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time?

Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces actual business results.

I know this sounds elementary, but SEO is way more that just ranking for keywords. Too many site owners forget this and obsess over rankings. While rankings are important, they only tell us part of the story. Without a clearly defined purpose that states what you are trying to accomplish, how will you know if you are succeeding?

If you took the time to read the Google Search Quality Guidelines released back in November of 2015, the main task search quality evaluators are asked to perform is to figure out the site’s purpose and determine if the site actually met its intended purpose.

While the search quality evaluators don’t have direct control over site rankings, this document can still tell us a lot about how Google is trying to better understand websites and how they impact real users.

(Via: http://searchengineland.com/the-benefits-of-creating-a-purpose-driven-seo-strategy-247985)

The best online marketers have perfected their SEO strategy. So, how do you start?

  • Don’t skip the ‘alt’ and ‘title’ tags on images.

If you use WordPress, you can put text in the alt tag area that means something to search engines and viewers too. If you want to place higher in search results, and don’t we all, pay careful attention to include these tags.

  • Did you know that servers are case sensitive?

For that reason, when you type out an URL that you want to be SEO friendly you should not capitalize any of the letters.

  • Just as you focus on external linking, you should also focus on internal linking.

For example, under a blog post adding an “if you liked this you may like this” link below it may keep your readers on your site and reading longer. 

  • Keep your content up-to-date.

Add new content but also upgrade old content by ensuring it’s still relevant and all the links work. When the search engines crawl your site, they like finding new information and it determines how often they return. If they don’t consistently find new content, they will return less often.

  • When looking for keywords consider long-tail keywords for your blog posts.

A study by Wordstream found that 50% of search queries are four words or longer. When creating your keywords, think about what you would enter in the search engines to find.

  • Guest Blogging for SEO

If you’re going to guest blog for SEO, choose blogs that are relevant to your site, have the same audience, rank higher than your site, and receive a lot of engagement. This is easy to find with a little research.

  • Headlines matter a great deal when it comes to SEO.

Create headlines that include keywords and aren’t tricky. Don’t stuff them with keywords! You may think this is a great way to attract the search engines but it will lose your readers.

  • When you publish an infographic, also include a blog post with it that gives the same information in text.

Since most infographics are an image file, the search engines can’t see them. So without the text included in the post, they will not help your search engine rank. By adding the same information in text format, it will be found and positively affect your rank.

(Via: http://www.business2community.com/seo/8-best-tips-seo-marketing-01806025#Fpjv6pd8X5ZEfG61.97)

You don’t have to be a tech or marketing whiz to get a good grasp of how SEO works and how you can use it to leverage your business and take it to a whole new level on the digital world. The web is full of posts talking about SEO and you can pick up a lot of tips from these articles or sites that you can also apply to your own web business. Even traditional businesses can benefit from SEO as they also have online sites to keep up with the changing world and make it easier for their customer base to reach them and even probably grow their market. Give SEO a try and learn just how useful it is to tap the web’s infinite resource and make lots of money from it too.

SEO Basics You Need To Know is republished from http://www.allsystemsgomarketing.com

From https://www.allsystemsgomarketing.com/seo-services/seo-basics-you-need-to-know