There is a saying that is quite popular among celebrities, “publicity is still publicity whether good or bad.” And perhaps this mantra can also work well for businesses. But before thinking about any publicity stunts for your brand, make sure you reach your target audience or watch your efforts go down the drain. It is imperative you reach the intended market for your business because only then can your business really take off the ground and make real money and lots of profit over time.
You have to acquaint yourself with the term lead generation. It might not make any sense to the average person but business owners need to familiarize themselves with terms like this one because they are crucial to the success of any business. For starters, lead generation is the process of initiating consumer inquiry or interest on goods or services offered by businesses. Hence, leads are individuals who expressed interest in your business or on a product or service you are selling. Leads serve different purposes whether to build your target list, sales leads, or for newletter lists.
Seafood lovers love fresh fish. Fishermen go to great lengths to keep their catches fresh and sellable.
Your online marketing is a stream for catching leads. Once these leads are caught, you need to sell to them when they’re fresh.
Why? Because leads spoil:
“[A] rep is 100x less likely to make contact if the first call is made 30 minutes after submission. The odds of making contact drop by 3000x if the first call is made 5 hours after lead submission.”
Lead generation reels a potential customer in but if you leave them on the hook to dry, these prospects will never make you money at the fish markets.
“Our own in-house research shows only 27% of leads ever get contacted. Yet with a combination of awareness, best practices, and technology; companies can contact around 92% of leads.”–Ken Crogue
Increasing response rates from 27% to 92% causes a 314% lift in results. That’s a huge lift! All you have to do is respond immediately and persistently to leads.
All businesses can benefit from lead generation, whether big or small. Imagine selling your products to the right audience, the chances of making a sale is higher than selling it to people you aren’t sure will be interested in it or not. While taking risks work at times, these risks have to be calculated and shouldn’t be made that often.
Each company may take a different approach to lead generation, but they all have the same goal in mind. No matter what path they take to get there, bringing in leads is what these companies hope to achieve once they reach the end of that path. In order to do that, companies need to find unique ways to bring in their audience. No matter what approach you take, it’s likely that there are a few aspects that you’ll share with every other lead generation campaign out there.
1) An Inticing Offer, Promotion, or Overall Service
2) An Inviting Landing Page
3) A Creative Call-To-Action Piece
4) A Mobile-Friendly Form
5) A Means of Sharing
Considering that you already invested your time and efforts in generating leads to promote and grow your brand, you better as well make sure that the leads generated works for you and here are the things you need to consider:
Successful lead generation isn’t just about getting a high volume of prospects into your sales pipeline; you also have to consider the efficiency with which you do so.
As with other primary business activities, a healthy return on investment is the real signal of lead generation strategies that work.
The question is, what is it that you can do to help you achieve the best ROI possible from your lead generation efforts?
Your data needs to be accurate
Performance contact analysis
Follow-up with qualified leads for a healthy pipeline
Partner with a lead generation expert
In a way, we are all not new to lead generation. Can you remember how many times you were so annoyed by those cold-calling telemarketers who call in day in and day out offering just about everything under the sun. But for businesses, obtaining great leads can do wonders and make sure your marketing efforts target the right audience and efforts are not wasted. That should be the goal of all businesses, whenever possible. With the technology available nowadays, it is not as difficult and expensive as it used to and with the help of SEO and social media you are sure to hit the jackpot with just a few more efforts and time.
Can Your Business Still Benefit From Lead Generation? was originally published on The All Systems Go Marketing Blog