All Systems Go Marketing (ASGM), a digital marketing company based in La Mesa, CA specializing in HVAC SEO and PPC, recently published an article discussing how an HVAC digital marketing campaign could be defined as ‘effective’.
There are various factors that are accounted for in order to pull off a successful SEO campaign, things like competitor analysis, keyword research, local asset optimization, etc. But an effective SEO campaign utilizes these techniques efficiently and powerfully to achieve real marketing goals. In its blog post “Defining Effective SEO For HVAC Owners”, All Systems Go Marketing defines how an HVAC SEO campaign can be hugely beneficial to company owners.
Craig Wright, speaking in place of ASGM, states, “Digital marketing campaigns are most effective if they have defined a clear goal and a clear purpose for reaching that goal. ‘Increase sales’ is a goal, but it’s not a very good one. ‘Reach 3,000 daily traffic in 3 months’ time’ is a good goal. It’s specific, measurable, and realistic. Setting a well-defined, clear goal at the beginning of your campaign helps you better focus your efforts on more important things in the long run.”
In the past, as the article states, SEO campaigns depended on simple techniques such as keyword stuffing and merely paying attention to keyword density. Even black hat tactics were acceptable because of the immaturity of the search engines’ algorithms.
Today, search engines, especially Google, have improved their algorithms to the point that these tactics no longer benefit one’s website at all. In fact, quite the contrary is taking place. Making use of these methods for SEO will likely result in a penalty rather than a bump up in rankings. Because of this, SEOs have to be on constant lookout for trends that may arise. Neglecting to follow current trends and innovations in SEO will take its toll on a company’s digital marketing campaign in the long run.
One foolproof way to achieve your SEO goals is to have a strong content strategy. Publishing unique, educational content is key to building your brand image and authority. It informs customers about your brand’s existence as well as helps them recognize you as an HVAC expert. Both are essential to ensuring a healthy conversion rate for your website.
Wright comments, “The Google SERPs rankings are important, yes. But the main goal for an HVAC company’s digital marketing campaign should be the Google Maps ‘Local 3 Pack’. If you’re a small time HVAC company, you want to dominate the HVAC business in your area. You’ll be able to do that if you focus your efforts into getting a slot in the Local 3 Pack.”
For small- to mid-sized HVAC companies especially, proximity to the searcher is the #1 Local SEO ranking factor. Gaining traffic for your HVAC website will likely not get you many sales if your searcher is on the other side of the country. This is why focusing on Local SEO is vital to the success of almost any HVAC digital marketing campaign. Focusing on gaining local traffic to your website will earn you more conversions, and this is best done by ranking for the Google Maps Local 3 Pack for ‘HVAC’ in your respective area.
All Systems Go Marketing has been providing clients with expert digital marketing strategies and techniques for 20 years. They place a clear focus on heating, ventilation, and air conditioning (HVAC) companies with smaller operations. ASGM’s main services include SEO, PPC, and social media marketing.
Interested parties can get a free quote from ASGM via their website, where they publish blogs on their website on a regular basis. You can also reach out through the official ASGM Twitter account.