Search engine optimization and digital marketing offer your business a lot in terms of relevant traffic to your websites, which ultimately results to lead generation and sales. But then, these promises get fulfilled only when you do SEO and digital marketing right. Just doing them per se just because all other businesses do it and you need to be where the action is are not valid reasons, especially if you’re not doing them right. They will only be wasted resources on your part.
So, if you are wondering why despite your efforts in SEO and digital marketing, you are not getting results, then the probability is high that there is something wrong about your current practices. But don’t worry, as a lot of businesses may have also fallen on the same trap of mistakes. So, try to check if you’ve done something wrong on the SEO and digital marketing front and see if you can find fixes to it (or them, if you’ve committed many errors).
Are you looking at the right metrics?
One of the most common ways for businesses to gauge the effectiveness of their campaigns is through KPIs. But then, your KPIs may be based on metrics that are not really the most applicable or relevant to your business. If you commit that mistake, you could be wasting a lot of resources that don’t convert into favorable results.
For example, you may want more people responding to your emails. While clickthrough rates and resulting sales are must-tracks, open rates and clickthrough rates of landing pages get ignored. For local businesses, it should be more important to see local metrics instead of looking at worldwide metrics.
Keeping an eye on your SEO metrics is a full-time pursuit. With algorithms changing and competition increasing every day, it helps to focus in on the one metric you know will have the most impact on your results. But which to target: Traffic? Local? Clicks or impressions? It’s a lot to keep up with, but regular reporting on your stats is one of the best ways to keep pace.
Are you not getting conversions even with high traffic?
A lot of new businesses content themselves with their websites getting more visitors. However, having so many visitors on your site can only be ultimately beneficial if they actually convert from being visitors to consumers or buyers of the product or service you offer. So, if your traffic is experiencing gains but you don’t see any movement in your conversions, there might be some things that you need to look into. One of them is identifying these visitors, looking into what would trigger them to convert, and showing them how great your business is by establishing relationships with them.
There needs to be a consistent communication and constant nurturing on the value you can bring them.
Consider setting up a better customer support service and give personalized offers for your loyal customers.
Putting up your customers first over the sales, especially at the beginning of your business, proves to give a good long term impact and encourage repeat sales.
Are you running the right campaigns on the wrong channel?
Congratulations, you have successfully rolled out a campaign. But then, a week, two weeks, a month passes by, and you don’t see significant conversions. Why is that? Maybe you are running your campaign on a platform that your potential customers don’t use. If you don’t invest enough time to know your customers and what platforms and channels they use, you are putting your efforts at risk.
Having a comprehensive understanding of your customers is key to achieving core business goals. Whether you’re trying to build (or optimize) the customer experience, create more engaging content or increase sales. Knowing your customers better than they do is key.
Are you facing impossible SEO competition?
SEO has been implemented for years already, and if you’ve only been involved with it recently, it is highly likely that you’re a bit late to the party already, with a lot of your competition most probably ahead of you. Don’t worry too much, though, because now that you’ve acknowledged that there may be a few holes in your SEO strategy, you can work on fixing them.
The primary goal of an industrial content marketing strategy is to get your company noticed and grab the attention of potential customers. To do that, you have to differentiate yourself. But, of course, your competition is trying to accomplish the exact same thing. So with everyone striving to stand out, how do you actually get that done? You need the right approach to digital marketing, and you need to tailor your efforts to match your unique goals and needs. But what does that entail?
Are you approaching online marketing with unrealistic expectations?
When running an online marketing campaign, whether on social media, search engines or through email, one of the best things you can (and should do) is set realistic expectations. You owe it to yourself to set goals that are achievable and not be too lofty unless you want to set yourself to fail or you just want to lose your sanity. Balance your expectations with the number of resources you are planning to invest, otherwise, you are only setting yourself up for a whole world of disappointment.
SMART marketing objectives matter because they help you achieve your goals. When you create goals that you can measure and are relevant to your campaign, you’re more likely to achieve them.
These objectives help you create a plan of action. It enables you to generate a step-by-step-process to reach your bigger goals. SMART marketing objectives provide clarity and direction for your team.
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The following post Is There Something Wrong With Your Online Marketing Efforts? was originally published on The All Systems Go Marketing Blog