With business sites applauding the benefits of SEO, it doesn’t come as a surprise that even those that don’t have much of an online marketing budget are investing resources just to be part of the craze. However, the truth is, not all SEO practices are good for your website. There re those that deliberately circumvent rules and norms of SEO just to get a leg up in rankings, otherwise known as “black hat” SEO practices. Then, there are also practices that people are not 100% sure if they are helpful or not, but since they are SEO practices, they are being implemented in the hopes that they turn out to be beneficial.
The alarming thing is that most businesses may gauge the performances of their websites by estimations and gut feel. When they see their site generating sales, they might be on the right track to “good SEO’. If their site is underperforming and doesn’t appear on search engine results, that should mean that they are practicing “bad SEO,” right? There is a possibility for that, but in order to right whatever is wrong in your website, you should really dig deeper and base your learnings on facts, not on gut feel. To truly assess how healthy your SEO program is, use tried and tested methods.
Why not try SEO platforms?
Enterprise SEO platforms like Searchmetrics, Ahrefs, and seoClarity have the tools to swiftly and more or less accurately evaluate your site’s SEO performance. Using data from multiple sources, you will be presented with an analysis of your website’s SEO health. You may have to invest substantial funds as these platforms sure aren’t that affordable.
Using an enterprise SEO platform tool can increase efficiency and productivity for organic search marketing teams in a large organization who are managing organic search initiatives.
A plethora of web analytics software such as Google Analytics and Adobe can present you with key performance indicators of your SEO efforts, such as revenue, traffic, and of course, traffic. There is a direct relation between SEO KPIs and website SERP, so you might as well consider the information these analytic software staples provide.
As you probably know, Google Analytics a free digital analytics tool, and by some measures, it is already being used by more than half of all websites on the internet. And for most SMBs, it’s actually the only SEO analytics tool you need to evaluate the value of SEO for your business.
Google’s Search Console
Google’s Search Console can provide you with a report that accurately tells you of your site’s clicks, rankings, and impressions Search Console also produces reports for other factors such as server errors, sitemaps, indexation, and structured data, among others. You might think it’s a bit restrictive since the data is based on Google, but then, since Google drives a staggering majority of organic search traffic on sites, then you can rely on the data the tool provides.
Google is rolling out new features for Search Console’s change of address tool to further assist users with changing domains.
The change of address tool within Search Console allows site owners to notify Google when a website has moved from one domain to another. It can also be used when moving a site from one subdomain to another.
When Google is notified about a domain change it will begin to prioritize crawling and indexing the new domain over the old domain. Submitting a change of address request will also tell Google to forward signals from the old domain to the new domain.
Look into Google Ads
Finally, Google Ads can give you a reliable diagnosis of your website’s SEO health. Link your Google Ads account to Search Console and you will get reports for paid ads and organic listings. Just be mindful of the overlap of paid or PPC data and organic SEO data, as the former may not be applicable (and can sometimes be downright confusing) for those who just want data on the latter.
But Google Ads, formerly known as Google AdWords, offers users a ton of data (some would say that for small businesses there are actually too many options and data points), and many people who aren’t PPC practitioners don’t know where some of the most useful gems are hidden. Beyond that: while there’s frequently a lot of overlap between PPC and SEO data, not all of the information in a Google Ads account is actually useful for someone looking to improve SEO results (and some of it can be downright misleading when applied to SEO efforts!).
Don’t let your SEO efforts go unchecked. We at All Systems Go Marketing have the expertise to help you. Get in touch with us now.