If you are a native of traditional, old-school on-ground marketing, you would be very familiar with interactive marketing. Brand activation activities, brand ambassadors appearing in trade launch events are just some examples of successful interactive efforts in the field of marketing. But for online marketing, interactive efforts may still be in its infancy, but they already show promise. There are already e-commerce sites that have rolled out interactive marketing campaigns and proved successful.
Interactive marketing arises when events are designed from actions taken by people’s interactions towards a site. Most online marketers have appreciated the content produced by interactive marketing because users get to experience something more lasting, which then causes better brand recall and awareness and increases the chances of these users to share their experiences on social media. People enjoy experiencing interactive content, while businesses gain more insight into their customers as they get information about what “clicks” with these people. There are some interactive marketing initiatives that you might want to consider for your marketing strategy this year.
Although interactive content has evolved to include elements of AI and augmented reality, we can always rely on text-based content. But then, you wonder, how can something as seemingly one-sided as text be interactive? You’ll be surprised to discover the wide array of text content that can be made interactive – from quizzes, surveys, polls, and embedded calculators, all of them are in text form and will require responses from people, which makes up the interactive element of these content types. The answers of other people can be usable for you to see so many information related to your customers – from the demographics to the preferences of the people who engaged with your content. Just like that, you got yourself a lot of data about your target market!
As you learn about your current customer base and build your audience, you may have to change elements of your business. Utilizing what you’ve learned, you can create new offers and engagement opportunities that will help you retain existing followers while winning the favor of people who have never heard of your brand.
In the world of online marketing, chatbots have long been recognized for their effectiveness in customer service. However, you can also use them to improve your marketing efforts. After all, Hubspot says, “If we choose the right path…bots might be the best thing to happen to marketing yet.” Chatbots can be effective interactive marketing tools because they initiate engagement with customers, enable interactions between customers and your brand, and allow you to reach a wider audience.
Research says that more than 53% of buyers would probably buy from a business that they can communicate with, via message. Messaging as a channel is not just fast, but a whole lot easier and feels like a conversation for a lot of people. If you, as a business owner, are looking for ways to scale your marketing strategy (paid or organic) in 2020, conversational marketing through chatbots and live chat is the way to go.
Interactive videos to capture users’ attention
Video marketing has proven to be effective, so why not take it to the next level by adding an interactive element to it? Interactive videos are more shareable, relatable, and engaging compared to their one-way counterparts. Interactive videos can come in the form of live streams where views can comment in real-time, webinars where people can ask questions and participate in polls, and interactive storytelling videos where users can influence the story by choosing how the story ends.
Video is where brands are grabbing consumers’ attention, and marketers are integrating their brand messages in videos to help users discover and buy their products. Video marketing, initially popularized by YouTube, has gone on to dominate most social media platforms, such as Facebook, Snapchat, TikTok, and Instagram. Video marketing must add value to customers so as to appeal and stand out on these platforms.
When you mention interactive marketing done online, you have to mention augmented reality (AR). They are prime examples of interactive content, but beware: They come with a pretty steep price tag. If your business has enough financial resources, you may want to include AR to roll out immersive experiences for your customers.
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
Mobile has become one of the most significant media types through which consumers interact with brands and make purchase decisions. AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices.
Are you thinking of involving interactive elements in your HVAC marketing? Get in touch with us and we’ll help you roll it out as effectively as possible.