If you are a small business that is just learning the ropes of online marketing, then, be warned: the field is overly competitive. You may have the best products or provide praiseworthy customer service or, but you can still end up being an unknown brand on the Internet that not a lot of web users recognize.
Therefore, you need to get your hands on some effective SEO strategies. The battle for customer recognition and search engine rankings is so competitive that you need to have a tight grasp of all your content resources. Knowing what kinds of content you have at your disposal allows you to know which formats are your strengths and which ones to play up to your business’ advantage.
If you have a lot of visual content, then you’re in luck. Here are some ways to develop and optimize them so you can maximize the benefits they bring to your business. Just remember, you need a bit of work to optimize your visual content assets as these days, high ranking visual content is not just made up of some royalty-free images and last-minute copy plastered to your website.
Make video work for you
While text is still the predominant form of content on the internet, videos have been catching up. Whether it is because of everyone’s changing preferences from reading to watching or the shortened attention spans among web users who get easily bored with text, videos have taken off in popularity. Video has been proven to be effective in conveying messages and making users act, with 2015 figures revealing that over US$7 billion have been spent by companies just to be successful in online video marketing. Of course, YouTube is the premier platform for video content and by now, you should know that videos can be ranked higher if they have the right factors.
It’s a fairly straight forward tool – when viewing any YouTube video, tap on the Tag Snag icon and it will come up with a listing of the tags the creator has used for that clip, as shown above.
In addition to this, Tag Snag also enables you to extract the tags from multiple YouTube videos at once. If you conduct a search, then use Tag Snag in the results screen (with the ‘Multiple Videos’ option checked), it will display a listing of all the tags used for those videos
Not just any image, but relevant Images
Just posting any image may improve your website’s aesthetics, but there is no guarantee that your Google rankings will increase because of these visual additions. What will help in your Google rankings are images that are relevant. Web-users appreciate interesting images, and a 2018 study proves that the more relevant pictures people see on your pages, the more time they spend on reading your content. But since Google doesn’t read images yet, putting good quality alt-tags and keywords with them should allow Google to discover your pictures and possibly rank your website high.
There’s more to image SEO than writing a few alt tags—a lot more.
Some may even argue that with Google’s recent advances in machine learning, alt tags no longer matter.
Google can tell that this is a photo of a cat with near-perfect accuracy. That’s impressive.
Why not add memes?
Visual content is very relatable and if you want to take this reliability angle further for your business, there’s nothing more that can help you with that than memes. They are relatable, they are fun, they are likable, and the best part of this is, those who like your memes can share them. That could be a possible viral opportunity for you. So, why not use this chance for more traffic to your advantage?
Still not convinced? Meme marketing has gotten a lot of traction these days.
Although some memes are evergreen, others are very dependent on trends that currently resonate with audiences. When using memes, brands need to be sure the text sounds up to date and natural, otherwise savvy younger audiences will tune out. The distinctive wording of some memes (“me when I…,” “that feeling when…” and “when you think…”) is popular with big brands like Pizza Hut and newer brands, like pet accessory company Tooth and Honey, that may want to appeal to niche markets who are accustomed to meme culture.
Visual social media is key
For visual content, your best social media platforms are Pinterest and Instagram. Not only are these platforms more focused on visual content, but they also have tools you can use that may help you on ranking higher, such as utilizing image captions as title tags. Quality relevant hashtags can also give your brand added attention, which in turn (with the right strategy) can turn to sales. These platforms also encourage the practice of making your photos flawless, so the use of photo editing apps is generally accepted, all for a great photo. Finally, these platforms allow businesses to have a business profile.
There are some clear benefits to having a business profile.
For example, followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website.
A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools.
You can also access Instagram analytics tools, called Insights, that provide stats about the impressions and reach of your posts.
Why not infographics?
The heyday of the infographic is long past. In the late 2000s to the early 2010s, all websites had to have infographics on their sites until there came a time when they were considered overrated and overused. So, now that a few years have passed and the internet is not overly saturated with infographics, it may be a good time to revisit this content form and use it to your advantage. Infographics are chockful of information that has a huge potential of being shared by information-hungry users, including bloggers who will refer you for the infographic while they get good quality content.
Think infographics are dead? We’ve heard all the complaints: the market’s too saturated, nobody cares about infographics anymore, etc. But as far as we know, not only are infographics not dead, they can give your site life long after they’re published. That’s why they are great tools to help your SEO. Every marketer is always on the hunt for the next holy grail, but infographics remain one of the most reliable ways to get your brand out into the world and higher in those rankings.
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